2026 Outcomes Guide
Attention metrics have moved beyond experimentation. Measurement has scaled, activation has matured, and attention is now built into how media is planned, bought, and optimized.
Still, many teams rely on viewability, completion rates, and CPMs to gauge performance. These metrics measure delivery, not quality, often masking what truly drives results.
The 2026 Outcomes Guide examines 60 paid campaigns across 16 industries to show what’s working, where performance breaks down, and how attention influences full-funnel outcomes.
See how brands use attention metrics to:
- Measure media quality across channels
- Set targets for planning and real-time optimization
- Drive measurable impact: +33% lift in brand lift KPIs, +53% in lower-funnel KPIs
- Reduce waste
Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented above.
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Adelaide is the leader in attention-based media quality measurement and activation. Our AU metric gives the world's largest brands and agencies a precise, omnichannel signal for planning, buying, and optimizing media—proven to predict full-funnel outcomes more accurately than viewability, VCR, and other existing metrics.
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