Unlock Your DAM: Fuel Your Creative Process with Generative AI
Speakers:
Chris McLaughlin, Chief Marketing Officer, Vertesia Mary Kaplan, Director of Product Marketing, Vertesia
For some marketers, Digital Asset Management (DAM) systems are costly, complex, and require a lot of manual intervention. For others, DAM is where assets go to die. Generative AI (GenAI) can automate and alleviate many of the challenges in working with today’s DAM systems and can also accelerate the creative processes.
In this webinar, we’ll demonstrate how marketers are integrating GenAI into DAM systems to automate routine workflows, reduce repetitive tasks, and unlock new creative potential. We’ll share real examples of how teams are achieving remarkable results with intelligent asset tagging and also explore innovative use cases like natural-language searching and asset ideation – fueling the creative process and leading to faster, better marketing campaigns.
What you’ll learn:
- How GenAI can automate asset tagging and generate business-specific metadata to improve asset findability and reuse
- Real use cases for GenAI in the creative process, helping to accelerate ideation and asset creation
- A phased approach to progressively grow your use of GenAI without disrupting existing workflows
Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented above.
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Vertesia is a secure, low-code platform for developing and deploying generative AI (GenAI) applications in days, not months. The unified platform enables customers to intelligently operate these solutions, giving new levels of visibility and ownership to the business and ensuring full governance and compliance. Simply put, Vertesia delivers GenAI at enterprise scale.
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