Onboarding: The Missing Journey

Speakers:
James Scott, General Partner, SuccessHACKER
Margaret Wise, Vice President, Strategy, Arke

Your customers have more choices for products and services than ever before. And with the proliferation of digital communications, it’s easier for your competition to reach your prospective customers – and harder for you to stand out. To be successful, winning a new customer isn’t enough. You must provide an unparalleled experience that demonstrates your commitment to their success with your product or service.

Join our digital experts as we explore how brand marketers can strategically leverage the martech systems that are already part of your business, as well as make decisions on new stack investments. We’ll help services providers understand your customer’s journey and how to create memorable experiences along the way with consistent, personalized communications that build deeper customer relationships.

Attend this webinar and learn:

• Strategies for thinking beyond customer acquisition to turning new clients into lifetime advocates.
• Ways to operationalize your managed relationships based on the client segment and stage.
• How to differentiate from competitors to stay a step ahead of customer expectations and provide a sustainable growth platform for the future.

Speakers:

James Scott, General Partner, SuccessHACKER
James is a Top 100 Customer Success Strategist and General Partner at SuccessHACKER, a boutique Customer Success management consultancy that helps high-growth technology companies increase customer lifetime value, lower customer acquisition costs and improve overall customer satisfaction.

Margaret Wise, Vice President, Strategy, Arke
As VP of Strategy, Margaret manages Arke’s key relationships and events to facilitate the company’s continued growth. She joined Arke as Senior Director of Strategic Alliances in 2014 from Edgewater Fullscope (formerly Zero2Ten), a Microsoft Dynamics 365 Partner.

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