Integrated Marketing Analytics: Creating a single source of data truth
Speakers:
David Booth, Founding Partner and Principal Consultant, Cardinal Path
Andrew Douglas, VP, Data Analytics and Data Driven Strategy, IBM
Congratulations! You’ve built a best-of-breed marketing stack. Now, how do you leverage it all to drive marketing’s impact on your business while optimizing your marketing spend? According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15-20% of marketing spend while driving higher campaign conversions. But, with four out of five marketing organizations struggling to merge their data points, it’s clear that marketers still have many questions about how to get there.
Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology. Join Cardinal Path’s David Booth and IBM’s Andrew Douglas to learn the right ingredients and best practices to get integrated marketing analytics right, so you can achieve your business goals in 2017.
Attend this webcast and learn:
- How to create a single source of data truth for marketing.
- Tips for data-driven optimization across channels and campaigns.
- Why connected data drives better performance and business impact.
- How to allocate budget resources more efficiently at scale.
