Content Attribution: Identifying content that converts

Speakers:
Charlotte Bourne, Manager of Digital Intelligence, Cardinal Path
Erica Akella, Senior Digital Strategist, Intel Corp.

Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals? With content attribution, marketers can identify and double-down on the best performing content assets to generate a lift in conversion rates. Content attribution enables you to influence content in real time and guide users towards a path that most often leads to conversion.

Join our digital marketing and data science experts from Cardinal Path and Intel as they demonstrate how to use content attribution – both practically and strategically – as a lever to directly impact revenue growth.

Attend this webinar and learn about:

• Setting baseline content KPIs and aligning to audience.
• Identifying the value of your content to better inform your team.
• Understanding what a successful content path looks like.
• Discovering the value of always-on content vs. campaign content.

---