Twitter launches Engage, a companion app to provide stats on audiences

rvlsoft / Shutterstock.com

Want more actionable insights from your Twitter participation? The company wants you to have it too. Today, they announced the release of Twitter Engage a US-only iOS application that is intended to give all content creators, especially marketers, celebrities and public figures easier ways to connect with fans and influencers.

With Engage, real time insights will be provided to those who use the app, inclusive of notifications for when influencers follow the connected account or mention the account.

Additional real time insights such as recent number of likes, retweets, mentions and impressions are served via a dashboard.

Engage will also provide content review and performance activity metrics, so that content creators can also see data around each individual conversation that they’ve initiated.

Twitter has also said that similar app executions will be rolled out to Niche and Vine in due time.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Tamar Weinberg

Tamar Weinberg is a professional hustler and author of The New Community Rules: Marketing on The Social Web. She blogs about all things tech, productivity, and social media customer success at Techipedia. She can be found on Facebook, Twitter, and LinkedIn, among other sites.