The first-party data strategy you need in 2023

In this webinar, learn how to gain a competitive advantage with this foundation for CX success.

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    Looking ahead to 2023 and beyond, businesses worldwide face lots of uncertainty.

    One thing will remain constant throughout this period — customers expect excellent experiences when interacting with a brand. According to Acquia’s latest CX Report, businesses plan to prioritize customer retention over the next 12 months: 56% plan to improve customer experience, and 58% will focus more on customer service.

    This should be a common goal. To weather a potential storm, businesses must keep customers by meeting and exceeding customer expectations.

    Register today for “Master the CX Trifecta in 2023: Data, Content & Tech,” presented by Acquia and create the foundation for CX success this year and beyond.


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    Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.

    Cynthia Ramsaran was director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.

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