Take the 2026 State of Your Stack Survey
The martech landscape is shifting fast. Share your expertise in the 2026 survey to help the community benchmark AI, data and stack strategy.
Spy on Any Website
TL;DR: Take the 2026 State of Your Stack Survey.
The marketing technology landscape is transforming at a pace that often feels impossible to track. Last year, our State of You Stack data revealed a community in the midst of a massive shift, with 62.1% of organizations reporting an increase in tool adoption.
Now, in collaboration with Scott Brinker of Chiefmartec and Mike Rizzo of MarketingOps.com, we are launching the 2026 survey to see how those trends have matured — and your expertise is the missing piece of the puzzle.
Why your perspective matters
Marketing operations is moving past simple automation and into the era of agentic AI. By participating, you help the entire community answer the industry’s most pressing questions:
- Is AI delivering on its promise? In 2025, generative AI exploded to become the sixth most popular tool category. Your input helps determine if it’s driving the revenue growth that nearly 30% of your peers prioritized last year.
- Are we solving the data dilemma? Navigating data integration remains a hurdle for 65.7% of professionals. Your feedback tells us if composable architectures and cloud data warehouses are finally breaking down those silos.
- The build vs. buy evolution: We previously saw a surprising comeback for homegrown solutions. Let’s find out if custom development is becoming the standard as AI makes specialized builds more accessible.
Benchmarking for your success
When you take the survey, you’re helping set the benchmark for the entire industry. Last year’s data showed that while many were satisfied with their stacks, budget constraints and resource gaps remained significant obstacles.
By sharing your current reality, you help create a roadmap that empowers every marketing leader to justify budgets, select the right partners and align technology with the ultimate goal: a better customer experience.
Help us discover what the world’s best marketing teams are doing with it in 2026.
MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech, creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
View Author Profile
Add us as a preferred source on Google
Google's "preferred sources" feature allows users to customize their search results by selecting news outlets they want to see more often in the "Top Stories" section.
Add Martech NowRelated Articles
We’ve got four ways to consume the 2025 State of Your Stack report, and none of them require a registration.
Read MoreRelated Articles
We’ve got four ways to consume the 2025 State of Your Stack report, and none of them require a registration.
Read More