Report: Online Video Ads To Eclipse $4 Billion In 2013

Thanks to the rise of mobile sophistication, faster Internet speeds and a more connected society online, video ad spends continue to grow at a blistering pace. According to an eMarketer report, online video ad spending will reach $4.14 billion, an increase of 41.4% from 2012’s numbers. The overall spends will continue to grow, with an […]

Greg Finn on May 14, 2013 at 4:32 pm

Thanks to the rise of mobile sophistication, faster Internet speeds and a more connected society online, video ad spends continue to grow at a blistering pace. According to an eMarketer report, online video ad spending will reach $4.14 billion, an increase of 41.4% from 2012’s numbers.

The overall spends will continue to grow, with an estimated $9.06 billion dollar spend in 2017. The growth of video ad budgets has plateaued, however, as the saturation point has been hit. The estimated video ad spends drop year-by-year with just 12% of yearly growth in 2017.

Advertisers are flocking to online video because it works. The study shows that online ad-types see higher brand awareness, message association, purchase intent and favorability. The interactivity of various ads help to drive a higher percentage as well as it drives higher online ad awareness and message association:

For more information and the full report, see eMarketer.

About The Author

Greg Finn

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.