Report: Online Video Ads To Eclipse $4 Billion In 2013

Thanks to the rise of mobile sophistication, faster Internet speeds and a more connected society online, video ad spends continue to grow at a blistering pace. According to an eMarketer report, online video ad spending will reach $4.14 billion, an increase of 41.4% from 2012’s numbers. The overall spends will continue to grow, with an […]

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Thanks to the rise of mobile sophistication, faster Internet speeds and a more connected society online, video ad spends continue to grow at a blistering pace. According to an eMarketer report, online video ad spending will reach $4.14 billion, an increase of 41.4% from 2012’s numbers.

Digital-Video-Spending

The overall spends will continue to grow, with an estimated $9.06 billion dollar spend in 2017. The growth of video ad budgets has plateaued, however, as the saturation point has been hit. The estimated video ad spends drop year-by-year with just 12% of yearly growth in 2017.

Advertisers are flocking to online video because it works. The study shows that online ad-types see higher brand awareness, message association, purchase intent and favorability. The interactivity of various ads help to drive a higher percentage as well as it drives higher online ad awareness and message association:

Online-Interactive

For more information and the full report, see eMarketer.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Greg Finn
Contributor
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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