Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Performance Marketing » Olapic acquires Piqora to boost its visual marketing platform

Olapic acquires Piqora to boost its visual marketing platform

Olapic acquires Piqora, giving marketers deeper insights and greater value of their visual content among sites like Pinterest and Instagram.

Tamar Weinberg on March 25, 2016 at 11:51 am | Reading time: 2 minutes

acquisition-acquires-ss-1920

Olapic, a visual marketing platform, has announced that it has acquired Piqora. Both startup products provide similar services. These enterprise-level platforms helped brands collect, curate, permission and showcase consumer-generated photos. However, they had one core differentiator: the networks that are their strengths. Olapic’s strength was in Instagram. Piqora’s strength is in Pinterest.

Piqora, which was founded in 2012, focuses on giving data and analytics to marketers looking to promote on Pinterest. It has expanded into the Tumblr and Instagram turf since its inception, but its core strength always was focused more within Pinterest, so the acquisition made a lot of sense.

As Olapic CEO and co-founder Pau Sabria said, “The acquisition of Piqora merges two best-in-class technologies and creates the industry’s most powerful visual content marketing platform designed to help brands, CMOs, and social teams extract more value and drive revenue from content. When brands have access and manageability of high-performing content at scale, it improves the cross-channel ROI and engagement with consumers.”

Together, in leveraging two of the top visual platforms, the product acquisition will strengthen the core offering, giving brands the ability to capitalize on their visibility across the visual social web.

Financial terms of the acquisition were not disclosed. Piqora’s technology will soon be integrated into the Olapic visual content marketing platform, and its San Mateo, California, operations team will be merged into the Olapic brand.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Webinar: The key to email marketing success
    The FTC weighs in on customer data privacy
    Whatever happened to customer journey orchestration?
    The latest jobs in martech
    B2B buyers are much more concerned about a company’s values than the general public

About The Author

Tamar Weinberg
Tamar Weinberg is a professional hustler and author of The New Community Rules: Marketing on The Social Web. She blogs about all things tech, productivity, and social media customer success at Techipedia. She can be found on Facebook, Twitter, and LinkedIn, among other sites.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Tracking Growth From Organic Search

Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The CMO’s Formula To 3x Your Digital Marketing Campaign Results

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.