It’s time for AI to join your workflows
Are 'AI silos' the next big threat to organizational efficiency? Typeface CMO Jason Ing joins us to explore the future of AI integration.
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We’ve all dealt with data silos and organizational silos, but as businesses struggle to develop an AI strategy and centralize around AI tools, we’re now at risk for AI silos as well.
The real benefit of AI is integrating it in your workflows, where it can help ease the manual tasks associated with campaign creation, for example, and act like a partner for human marketers.
On this episode of Conversations with MarTech, we’re talking to Jason Ing, CMO of Typeface, about integrating AI into workflows, managing hybrid teams of humans and AI agents and more.
Episode guide
0:34: Meet Jason Ing
1:10: What are marketers excited and frustrated about with AI?
3:41: What can AI do for campaign creation workflows?
6:45: How will Typeface differentiate its AI capabilities from competitors?
9:20: What will be the hot topics around AI one year from now?
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Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech, creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
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