MarTech » Data » Google Opens Universal Analytics To All Users

Google Opens Universal Analytics To All Users

Google’s Universal Analytics product is now available to all. Universal Analytics launched last October as a beta product that was primarily intended for enterprise-level GA users. It offers APIs that make it possible to integrate offline data into Google Analytics to combing online/offline tracking. Google’s blog post offers some specifics on how to add Universal […]

Matt McGee on March 22, 2013 at 2:03 pm

Google’s Universal Analytics product is now available to all.

Universal Analytics launched last October as a beta product that was primarily intended for enterprise-level GA users. It offers APIs that make it possible to integrate offline data into Google Analytics to combing online/offline tracking.

Google’s blog post offers some specifics on how to add Universal Analytics to your account. It involves getting a new analytics.js code snippet and setting up a new property in the account. (Google says a migration guide for those using ga.js is on the way.) This developer guide looks like a good place to get started.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

New on MarTech

Marketing operations talent is suffering burnout and turnover

Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

Unveiling our first MarTech Intelligence Report on email marketing platforms

How product analytics can unite marketing and product teams to boost customer lifetime value

Create a B2B GTM strategy that buyers, execs and revenue teams love

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.