Google Opens Universal Analytics To All Users

Google’s Universal Analytics product is now available to all.

Universal Analytics launched last October as a beta product that was primarily intended for enterprise-level GA users. It offers APIs that make it possible to integrate offline data into Google Analytics to combing online/offline tracking.

Google’s blog post offers some specifics on how to add Universal Analytics to your account. It involves getting a new analytics.js code snippet and setting up a new property in the account. (Google says a migration guide for those using ga.js is on the way.) This developer guide looks like a good place to get started.

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Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.