Google Analytics Updates Segmentation To Simplify & Make More Powerful
Google announced changes being rolled out to how Google Analytics handles their segmentation features. Google has improved their advanced segmentation to enable users to analyze subsets of your Web traffic. Google said these changes will make it “easier for new Analytics users, yet also more powerful for seasoned analysts and marketers.” The updates include: User […]
Barry Schwartz on July 16, 2013 at 3:13 pm | Reading time: 1 minute
Google announced changes being rolled out to how Google Analytics handles their segmentation features. Google has improved their advanced segmentation to enable users to analyze subsets of your Web traffic.
Google said these changes will make it “easier for new Analytics users, yet also more powerful for seasoned analysts and marketers.”
The updates include:
- User Segmentation
- Cohort Analysis
- Sequence Segment
- Segment Templates
- Fully Refreshed New User Interface
You can learn more about these changes at the Google Analytics blog and Justin Cutroni’s blog.
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.