Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Performance Marketing » Confirmed: Facebook rolling out new mobile search filters on iOS

Confirmed: Facebook rolling out new mobile search filters on iOS

Separate from this week's live video news, Facebook's iOS app is now giving users several filters to get more precise search results.

Matt McGee on April 8, 2016 at 3:54 pm | Reading time: 2 minutes

facebook-search-filters1

Facebook appears to be rolling out a new set of mobile search filters today that let users refine results by date, location and/or source.

A search for “wendy’s” this afternoon in Facebook’s iOS app prompted the pop-up alert shown above, encouraging us to “use filters to refine your search results with more precision.” From there, two of the five tabbed search results offer the additional filters — Top and Photos. The other three tabs (People, Latest and Videos) don’t show the filters button in the upper right corner.

Facebook is offering three kinds of filters: source (aka “Posted by”), location and date. You can refine results based on source, with options including “You,” “Your Friends” and “Your Friends and Groups.” A fourth option, “Choose a Source,” lets you type the name of a specific Facebook user — including brands/Pages. It doesn’t, as best I can tell, let you query the way Graph Search used to, with phrases like “people who live in California.”

The screen shots below show a search for “wendy’s” with location set to Seattle, Washington — something of potential value to businesses using Facebook — and then a search for photos of “wendy’s” with date set to 2015.

facebook-search-filters2-wendys-seattle

facebook-search-filters3-wendys-photos

Marketing Land’s staff have not been able to replicate this experience in Facebook’s Android app.

We’ve reached out to Facebook for more information — i.e., is this a test or a wide rollout? — and we’ll update this post if and when we get more information.

Facebook has been dabbling in search for years now and has yet to succeed in developing a truly useful internal search tool.

Postscript: Facebook has confirmed that this is a broad rollout of the new search filters, not a test. The company also says that the rollout is beginning with iOS, but the search filters will eventually make their way to Facebook’s Android app and the desktop search experience.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Webinar: The key to email marketing success
    The FTC weighs in on customer data privacy
    Whatever happened to customer journey orchestration?
    The latest jobs in martech
    B2B buyers are much more concerned about a company’s values than the general public

About The Author

Matt McGee
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Tracking Growth From Organic Search

Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The CMO’s Formula To 3x Your Digital Marketing Campaign Results

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.