Facebook Lookalikes go global with new update
You'll now be able to target people that look similar to lists of customers/leads in an entirely different country.
Since released more than 3 years ago, Facebook Lookalike Audiences have been the gold standard for matching like-minded audiences. A new release from Facebook is now bringing the powerful matching across borders – International Lookalike Audiences.
This new resource will give marketers the ability to target international audiences similar lists of customers or leads. Simply upload a custom audience list (at least 100 people from a country) then target the audience to a specific country. A full list of targeting options can be found in the Facebook Business section.
According to Facebook, the reach, regularity and globalization of users position this as a very desirable feature:
More than 1 billion people on Facebook are connected to at least one business in a foreign country, and 1.57 billion people visit Facebook monthly on mobile. In the US, 60% of people on Facebook are connected to a business in a foreign country.
To help marketers achieve success Facebook has also launched a “Cross Border Handbook” (user input required) that breaks down user behavior across 10 of the most active countries on Facebook.
For more information see the official blog post and the “Expand Across Borders with Facebook” page.
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
New on MarTech