Meet Your Master Class Instructors

Steve Armenti is a 2X marketing founder. He operates twelfth agency, a boutique ABM and demand generation agency built for growth-stage B2B SaaS companies. He also leads Howdy, a unique signal-based experiences platform that delights buyers with custom real-life experiences. Steve holds 16+ years in B2B marketing — including six years leading demand generation at Google.

Kath Pay lives and breathes email marketing and is recognized as one of the industry’s leading Email Marketers. CEO of boutique consultancy, Holistic Email Marketing, she devotes her time to developing customer-centric eCommerce journeys using a holistic, multi-channel approach. Winner of the 2021 ANA/EEC Email Marketers Thought Leader of the Year, and an industry veteran of 23 years, Kath is the author of the best-selling and award-winning book, Holistic Email Marketing, and is an international keynote speaker, regular blogger, expert contributor, and trainer.

Ryan Phelan is a go-to-market advisor to B2B technology leaders, the outside operator senior teams bring in to close the gap between how they see their company and how the market does. Across nearly three decades in marketing, he has built and led programs for high-growth SaaS and Fortune 500 brands in retail, FinTech, and technology, with email and lifecycle marketing as his signature specialty. In 2023, he received the ANA Thought Leader of the Year Award, the industry's top honor, and he is chairman emeritus of the Email Experience Council Advisory Board. He is an in-demand keynote speaker and has written 100 columns for MarTech.

Marc Sirkin is Chief Growth Officer at Walk West, a growth marketing and AI transformation agency, and runs an independent consulting practice advising brands on go-to-market resets and AI adoption.

He builds AI systems in production rather than in slides: agent-based research and monitoring pipelines, reusable skill libraries, and audit frameworks running on live client engagements. He is also the former CEO of Third Door Media, the parent company of MarTech and Search Engine Land, which means he has spent as much time thinking about how marketers learn as about what they learn.

Marc hosts the Playbook Broken podcast and writes a newsletter on growth and AI transformation.

Tony Byrne is the founder of the only exclusively "buy-side" technology analyst firm in the world, Real Story Group. RSG works only for you, the technology customer, and that allows us to keep it real. Tony has a personal passion for helping leaders of large enterprises make sound MarTech decisions, based on solid research, that will set them up for long-term success. He is the author of two books, MarTech 2030, and The Right Way to Select Technology.

Tony believes the most successful companies of the future will be those that invest the most wisely in customer digital engagement.