Steve Armenti

Do you wish your team could streamline a personalized approach to ABM campaigns and reach all of the members of the buying committee?

Join Steve Armenti for a hands-on Master Class where you'll build the actual workflows B2B marketing teams use to go from messy CRM data to coordinated, AI-personalized ABM campaigns. See the actual prompts, systems, and playbooks Steve and his team use with B2B SaaS clients every week.

Online December 7, 2026 | 11:00am - 3:30pm ET | $199

• AI-powered ICP analysis: Learn how to upload your CRM data to AI tools, run pattern recognition across closed-won deals, and surface the signals that predict the next best action and conversion.

• Lookalike list building right inside the CLI: Translate your AI-generated ICP insights into precise targeting criteria and build revenue-validated lookalike lists in Claude (with MCPs like Apollo, ZoomInfo, or Clay).

• Buying group mapping at scale: Learn how to use AI to identify decision-makers and influencers across target accounts using job title analysis and org chart logic, so marketing and sales are working the full buying committee.

• Multi-channel campaign orchestration: Design coordinated ABM sequences where LinkedIn ads, emails, and SDR outreach tell a single story. Learn how to use AI to create the content, wireframe the customer journey, and QA everything before launch.

• Open Q&A + additional assets: End the Master Class with an open Q&A session to ensure all your email questions are answered.

This Master Class is built for B2B demand generation managers, ABM practitioners, and marketing ops professionals who are responsible for pipeline.

If you've invested in an ABM tool and haven't seen the pipeline results leadership expects, or if you're running disconnected channel programs, this is the workshop that changes that.

You should be comfortable with basic CRM exports and have at least a passing familiarity with AI tools like Claude, ChatGPT, or Gemini–no coding required.

To get the most out of the class, you should come with access to paid accounts on any of these AI platforms: Claude, ChatGPT, or Gemini. Being logged into your CRM and following along exactly in real-time is optional.

Additionally, here are some suggested articles and a video to view in preparation for the Master Class.

• Use AI to eliminate busywork and uncover better account insights
• Learn how to build with custom signals
• How to codify consulting expertise into AI

Here’s a look at what you’ll cover when. If you can't attend live, on-demand access is included for free. (Exact times are subject to change.)

11:00am - 12:30pm ET | Build Your AI-Powered Target Account List

12:30pm - 12:45pm ET | Break

12:45pm - 2:15pm ET | Personalization — Content, Buying Groups & Campaign Architecture

2:15pm - 2:30pm ET | Break

2:30pm - 3:30pm ET | Measurement & Live Build Review + final Q&A