Tony Byrne
Modernize Your Martech Stack Master Class
All-New Workshop! Online December 10, 2026
Longtime advisor to enterprise martech stack leaders shares how to meet the future.
Prepare your environment and your team for the post-channel era.
Join Tony Byrne for a fast-paced look into the future of martech, and more importantly, how you can identify and reach the right “North Star” for your enterprise. Learn how to modernize your martech stack and organization to meet the consumers of the 2030s.
Online December 10, 2026 | 11:00am - 3:30pm ET | $199
You will learn:
- How customer behaviors are likely to evolve in the AI era, and what this means for your current stack and operations.
- What a future-proof architecture is likely to look like, including the core “pillars” of data, content, and decisioning, and how to identify a “North Star” for your particular enterprise.
- A phase-by-phase approach to evolving your stack and your operations to meet this new era, including business case rationales and shifting approaches to selecting new vendors.
- What technology and operational categories will demand more attention, and how to address them.
- The right way to approach where and how AI sits in your future stack and operations.
- End the Master Class with an open Q&A session to ensure all your questions are answered.
Who should attend?
This workshop is designed for...
- Martech leaders from enterprise and upper mid-market enterprises looking to future-proof their stack.
- Enterprise architects looking to get ahead of future trends.
- Marketing Ops leaders looking to future-proof their teams and processes.
- Marketing leaders wanting to stay on top of the most important trends to make sure their systems and processes are up to meeting the future.
How can I prepare for this Master Class?
Please review these articles (useful but not required):
Agenda: Thursday, December 10, 2026
Here’s a look at what you’ll cover when. If you can't attend live, on-demand access is included for free. (Exact times are subject to change.)
11:00am – 12:30pm ET | Martech Stacks: Past, Present, Future
We'll explore the 2030 customer – B2C and B2B – what they will want and what you will need to deliver, as well as the 2030 Stack, Team, and Org.12:30pm - 12:45pm ET | Break
12:45pm - 2:15pm ET | Getting There
Next, we'll explore how to build the right foundations, layer by layer, what AI needs for success, and how to modernize on a phased basis.2:15pm - 2:30pm ET | Break
2:30pm-3:30pm | The Business Case For Change
Lastly, we'll cover the right way to select new technologies and what's needed for MarTech leadership for the 2030s, as well as final Q&A.Meet your Master Class instructor
Tony Byrne is the founder of the only exclusively "buy-side" technology analyst firm in the world, Real Story Group. RSG works only for you, the technology customer, and that allows us to keep it real. Tony has a personal passion for helping leaders of large enterprises make sound MarTech decisions, based on solid research, that will set them up for long-term success. He is the author of two books, MarTech 2030, and The Right Way to Select Technology.
Tony believes the most successful companies of the future will be those that invest the most wisely in customer digital engagement.
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