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Consumers no longer move down a straight “buying path”. Rather, they zig-zag across channels, between devices and locations. The good news is that mobile technology allows marketers to capture consumer attention at various points along the customer journey, whether it’s at the initial search on a tablet while watching TV, or on a smartphone that’s […]
Smartphone ubiquity has changed the way U.S. consumers communicate with brands. According to ComScore, Consumers now spend more than half of their online time on mobile devices, identifying, researching, and connecting with businesses when they are on-the-go and away from home. Within this trend, marketers are utilizing emerging location-based mobile advertising strategies and tactics to […]
Search is constantly evolving, as technology improves and consumer behavior shifts. Local consumers now use mobile technology more, which has affected how marketers engage with – and convert — the local shopper. This means search must be an integral part of a strong media strategy – but it isn’t a one-size-fits-all approach. Hear from BIA/Kelsey’s […]
For national brands targeting consumers at the local level, the opportunities – and challenges – are huge. Consumers no longer move down a straight ‘buying path’; rather, they zig-zag across channels, between devices and locations. The good news is that mobile technology allows marketers to capture consumer attention at various points along the customer journey, […]