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Validity’s 2021 report on the State of Email Marketing is your window into the world of email marketing today, during a time of rapid change and unpredictability. This report will give you insight into the performance of the ecosystem at large, providing opportunities to excel, be competitive, and optimize your email marketing program. Download the report […]
Businesses getting data management right enjoy better customer relationships, more effective sales and marketing campaigns, and valuable insights increasing revenue and growth. In fact, companies embracing a data-driven strategy are growing 30% year-over-year. Add your company to the list of high-performing, data-driven organizations growing exponentially. Adopt the can’t-skip foundations of a successful CRM data management […]
Email remains one of the most important and effective marketing channels. Yet, a recent study suggests email marketers are running the risk of negatively impacting their email program by not following best practices. Even the most seasoned marketers know that you can’t focus on the big picture without locking down basic best practices. Without doing […]
Validity has the five-point inspection you need to help you diagnose issues, tune-up, and get your email marketing ROI in gear. When you download Validity’s new eBook, Email Tune-Up, you’ll get step-by-step instructions to take control of your email performance so you can hit the ground running in 2021. Strategies for benchmarking and monitoring improvements or […]
In a culture that relies heavily on social media, online reviews, and brand advocacy to gauge product and brand performance, your ability to deliver great customer experiences is key to rising above the competition. Tap the full power of your CRM to meet the challenge. Take a Proactive Approach In this white paper from Validity, […]
Although email is the marketing channel with the highest ROI, messages need to actually reach the inbox to take advantage of this return. According to our latest research, on average, one in six messages are not reaching the inbox. How does your email program compare? In Validity’s eighth annual deliverability benchmark, they analyzed the performance of over […]
Businesses that get data management right experience better customer relationships, create more effective sales and marketing campaigns, and uncover valuable insights that increase revenue and growth. In fact, companies that embrace a data-driven strategy are growing 30% year-over-year. How can you ensure your company’s name is among those that are data-driven? Find out in Validity’s eBook, […]
Every company wants to describe itself as data-driven, but in our latest report, we reveal a startling disconnect. While 86 percent of participants say their CRM system is important or very important to achieving revenue objectives, fully half of the study’s participants rate their overall CRM data quality between very poor and neutral. Find out […]
Email is one of the most effective marketing channels, with an average return of $42 dollars for every one dollar spent (DMA, 2019). You might think it’s effectiveness lies in its simplicity, after all, you just need to hit send and you are done, right?—Wrong. Email is actually quite a complex marketing channel. There are […]