Why brands need to take ASMR more seriously
A little bit of data on the latest trends can help brands create strategies to connect to consumers in new ways – but pay attention to the details.
Tony Chen is CEO and Founder of Channel Factory, an award-winning ad platform which helps top global brands and agencies maximize YouTube advertising. Recognized in the Forbes 30 Under 30, Tony is also an avid angel investor in ecommerce companies Trendy Butler, FabFitFun, a lifestyle subscription service, and Outreach.io, a sales technology company named by Forbes in their Next Billion Dollar Startups list in 2018.