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Taking advantage of local marketing is—and should be—top of mind for all marketers. Consumers increasingly search online for local products and services, and continue to purchase at brick and mortar stores. (Online retail sales, while growing, represent only 8.4% of all retail, according to Q3 2016 US Census statistics.) For marketers, it’s important to effectively […]
Local marketing has become a nearly $150 billion business. Searchers now use a wide range of devices to shop for nearby products and services, yet it’s a challenge for brands to find consumers online in the “near me” moments that matter. It’s not enough to optimize websites for mobile devices; brands need to offer personalized, […]
Apple has Siri, Microsoft has Cortana… and soon, Google will have Google Home. Voice search is here… and it’s here to stay. Already, 60% of consumers are using voice search, according to the Local Search Association. The challenge for national brands that market locally is to adapt your SEO strategies to capture the unique intent […]
By using beacon technology, a national advertiser is able to pinpoint a consumer’s precise location in a store, serving up a highly relevant ad in response to a mobile search. For digital marketers, this is the ultimate game changer. This whitepaper explores the latest insights and tactics enterprise brands are using to convert online searches […]
You’ve heard the scenario: using beacon technology, a national advertiser pinpoints a consumer’s precise location in a store and serves up a highly relevant ad in response to mobile search. For digital marketers, this is the ultimate game-changer, right? In this webinar, Warren Raisch and Greg Sterling will share the latest insights and tactics enterprise […]
According to Google, consumers overwhelmingly turn to their mobile devices (94 % of the time) when the information they seek is local. Seventy-eight percent of these mobile local searches result in an offline purchase within a few hours. Don’t be left behind! Mobile local is a reality for enterprise marketers trying to connect with highly […]
Stop struggling with desktop optimization—the real action now and in future is in mobile. According to Google, consumers overwhelmingly turn to their mobile devices (94 % of the time) when the information they seek is local. Seventy-eight percent of these mobile local searches result in an offline purchase within a few hours. Don’t be left […]
Online shopping has become a retail phenomenon, with 2014 Cyber Monday sales projected to reach $2.6 billion, according to the Adobe Digital Index. With more and more consumers utilizing their mobile devices to search online for the best deals and sales offers, many marketers are optimizing their local search strategies by implementing best practices in […]
Based on the latest Pigeon update, Rio SEO’s retailers saw a 20% increase in online traffic from search above last season. With the holidays just around the corner, it’s time to make sure your local search strategy is utilizing best practice SEO and user experience. In this webinar Bill Connard will give you some tips […]
Digital marketers are challenged every day to deliver ROI metrics that measures the effectiveness of new technologies. Local SEO is a multi-faceted tactic that like any initiative requires planning, execution, measurement and ongoing optimization. We will be discussing the importance of measuring your local SEO coverage. As user experience becomes more important in the local […]
We will be discussing the importance of optimizing your local SEO program for multiple screens including desktop, tablet, mobile, and responsive design. As user experience becomes more important in the Local Search Ranking Factors, its key to have a strategy in place now rather than later. Attendees will learn: Local SEO for desktop, tablet and […]
Digital marketers are challenged everyday to deliver ROI metrics which measure the effectiveness of new technologies, how Google updates impact their brands and how to successfully manage budget dollars and tactics to prove lower CPAs (costs per actions). Two digital marketing strategies that deliver a high number of conversions, at some of the lowest CPAs, […]
Now more than ever managing local business listings across search engines, Internet directories and social networks can influence local search rankings on Google, Yahoo and Bing. As an increasing number of local networks and directories appear in the local search ecosystem, multi-location businesses and big brands are challenged to accurately optimize and distribute their business […]
Search Engine Optimization (SEO) used to be a very technical role focused primarily around building links, viewing source code and monitoring search engine algorithm shifts. While these elements are still very important, as SEO and Content Marketing continue to merge, SEO Managers must begin to incorporate more and more marketing techniques into their strategy to […]