Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Download this guide to explore best practices on how to set up comparative tests to understand vendor performance and avoid the pitfalls of attribution gaming, which can compromise campaign results. What’s inside? A breakdown of why testing your partners is so important The steps to take to test each of your partners Best practices to […]
Attribution solutions help marketers better understand the full customer path to conversion, allowing them to make more informed marketing decisions. Use this guide to determine whether you need an attribution vendor and to find the best vendor for your needs. This white paper includes – A Decision Tree: Is an attribution solution right for you? […]
While advertisers, publishers, agencies and vendors have all been heavily invested in viewability and fraud, one area that has been widely overlooked is the accuracy of audience targeting. Reaching the wrong audience diminishes the performance of any type of campaign by wasting impressions and spend, just like if your ads aren’t seen or are served […]
In today’s advertising landscape, marketers are armed with extraordinary technologies, leading to an ever-more-precise understanding of consumer behavior, and a seemingly endless array of touchpoints for getting in front of audiences. In response to these developments, entirely new industry solutions — and an entirely new school of companies — have evolved that enable marketers to […]
Over the last decade, mobile has driven an unprecedented behavioral and cultural shift, providing utility, information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day, and mobile marketing, in turn, has developed into a sophisticated, personalized marketing channel to reach mobile consumers. In this white paper, Quantcast explores […]
Digital advertising has introduced new challenges and opportunities in marketing attribution. Every touchpoint along a consumer’s path is highly measurable, allowing advertisers to identify the tactics that drive results, allocate budgets more effectively, and scale their best-performing campaigns. But it’s not always clear which metrics matter in an attribution strategy. Attribution models assign credit to […]
Programmatic buying refers to any media buying that is run through an automated system. Today, almost all programmatic ads are bought and managed through real-time bidding (RTB), which uses real-time auctions to bid on individual impressions across web, mobile and tablet. Programmatic delivers highly relevant, efficient, and measurable campaigns—all run at scale—and helps brands of […]