Data
Back to Basics: How every marketer can tame the analytics beast
Incorporating analytics into your work isn't as challenging as you might think once you find the right resources (and many are free).
Jason Baik is the VP of Analytics at Hot Paper Lantern where he leads a team that uses data to minimize risk and maximize chances of success across all initiatives. Jason applies a blend of the scientific and Socratic methods to identify industry inefficiencies and provide unbiased, unorthodox business solutions.