Glorimar Perez is a vice president of communications with Hot Paper Lantern, where she develops public relations and marketing programs for an array of technology, financial and professional services clients. Pulling from her diversity of experience - which includes the New York State Banking Department, MetLife, American Express, Genpact and Kearney - Glorimar focuses on providing strategic guidance to clients, making sure campaigns and tactics are continuously driving toward business goals. In addition to leading account teams, Glorimar is the editor of the agency's weekly "Above the Fold" newsletter, which provides pitch guidance on the week's top stories and serves on the agency's media relations team. There she's responsible for identifying content and editorial trends in a shifting media landscape, and developing ongoing training on these skills.
Think carefully about your brand before wading into conversations during a disaster.