Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
The always-on, multiple-device consumer has changed all the rules of customer engagement. The customer journey is no longer a well-defined path, as consumers and buyers complete most of their journeys before making a purchase. Nearly three-quarters of in-store shoppers who use smartphones say their device has become more important than the in-store experience! How can […]
A customer journey map illustrates how your customer gets from having a need to buying your product by documenting their tangible interactions with your brand, as well as their intangible thoughts and feelings. Drawing these maps helps you understand how your customers can take radically different online and offline paths to purchase, such as: your […]
Website visitors and search engines love fresh, relevant content. You know what they hate? The redundant, outdated and trivial (R.O.T.) content that’s sitting on your site right now. How did we get here? By prioritizing quantity over quality, and focusing on the value of search over the value content brings to customers. More content is […]
Progressive brands are analyzing and prioritizing digital integration in their 2015 plans. Our speakers will share a few key considerations throughout the planning process. They will discuss research and strategy, integrated tactics v. programs, and full-funnel analytics as we move into 2015. Attendees of the webcast will take away the following: Planning: What inputs and […]
Universal Analytics is the latest Google Analytics platform, designed for today’s multi-screen, multi-device world to track websites and mobile apps. It adds many new features to the current Classic Analytics, including tracking customers across multiple devices and browsers, custom dimensions and metrics, and the ability to integrate data with other offline data sources. This white […]
Today’s digital marketing world is evolving quickly. Keeping up to date with the latest developments in social media, mobile marketing and search is crucial to staying ahead of your competitors. Join Jeffrey Rohrs, author of the book “Audience: Marketing in the Age of Subscribers, Fans and Followers,” with panelists: Mike Corak a digital agency veteran […]
It’s been proven time and time again that it is cheaper for a company to keep a customer, than bring on a new customer. In order to effectively grow customer loyalty and compete in today’s Digital marketplace, companies today need to take the offensive. It is critical to understand their complete digital marketing strategy including […]
Integrate your digital marketing program to increase online and at store conversions. Learn how to create a digital marketing program that will improve online conversions, while attracting attention to your retail stores. Join Digital Marketing Depot and top in-house marketing, ad agency and search technology executives to learn successful integration techniques to deliver better online […]