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B2B marketers rely on data to improve the customer experience and make informed decisions about marketing strategy and spending. In partnership with Ascend2, we recently fielded the B2B Outlook on Marketing Data Quality report. DemandLab gathered input from B2B marketers on a variety of data quality topics. They were asked questions ranging from their rating of […]
How do you remain optimistic as a marketer, even when faced with economic and social challenges, risk-averse buyers, and high internal and external expectations? By understanding that evolution is necessary—and as the voice of the customer—you lead that charge. DemandLab’s new ebook; How Marketing Can Manage Uncertainty and Maintain Business Growth, will show you strategies to uplevel […]
As a CMO or marketing leader, you’re responsible for generating revenue now more than ever. But without the right resources in hand, driving revenue might become an overly ambitious feat.Written by marketers for marketers, Change Agents is the eBook for those looking to drive real growth and transformation.When you download Change Agents: The Radical Role of […]