Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
In 2023, brands must deal with the aftermath of an unprecedented couple of years and adapt to a seismic shift in buyer behavior. The pandemic turbo-charged the transition to an online-only economy, with physical opportunities becoming a secondary concern for brands looking to beat the competition. The economy finds itself poised in a delicate position, […]
Together with independent research firm PureSpectrum, Bynder surveyed 1200+ marketing and creative professionals from various functional and executive roles, across a number of countries in the technology and consumer goods industries. This report aims to offer mission-critical insights that address some of the most important challenges marketers face in relation to the creation of content, […]
This original Dummies Book from Wiley explains in plain English, including how you can develop an effective DAM structure to manage your digital assets, how you can establish permissions about who can use the system while maintaining the system’s security, and how you can promote your system to achieve high user adoption. Open the book […]
Content marketing is a relatively new concept, but one that has quickly generated interest and attention from the marketing function of many organizations. Having content to share is, undoubtedly, a good foundation for building long-lasting customer relationships. But that content won’t yield benefits without the proper people, processes, and technology in place to optimize that […]
Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 – but feel less than confident about your content marketing operations. The biggest challenges of 2017 will be the creation, distribution, optimization, analysis, and management of an overwhelming volume of content generated on […]