Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
E-Commerce websites – especially those with extensive catalogs of products – are among the most rewarding and challenging projects for an SEO professional. The job means scaling improvements and optimizations across product listings, ensuring all of the products and categories you want to be indexed are surfaced to the search bot, while simultaneously keeping an […]
You don’t have to learn how to program in JavaScript to be a rockstar SEO. That doesn’t mean you can put JavaScript out of your mind forever: JavaScript does impact SEO, and if you’re not proactive about it, your pages will underperform in the SERPs. Thankfully, the stuff you need to know isn’t that technical. […]
There’s no shortage of resources on search engine optimization (SEO) on the internet today. Even though SEO resources are ubiquitous, the strategy still hasn’t caught on with many executives — maybe you’re one of them! The reason SEO is still anathema (at worst) and neglected (at best) by many executives is that very little of […]
JavaScript can have significant consequences for both user experience and how you rank in search results. And while Google and Bing can process JavaScript, they have limitations to do so at scale – leaving marketers worrying about search engines missing their content. Dynamic rendering helps search engine bots get the fully-rendered version of your pages, […]
Structured data represents a huge opportunity for SEOs to communicate key information with search engines, boost content visibility, and reach target audiences. When applied correctly, structured data leads to significantly increased levels of search visibility and engagement rates. Structured data can give SEOs a competitive advantage in the SERPs which includes increased SERP space and […]