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Marketers continuously try to keep pace with evolving customer expectations. Because of this, many advertising and marketing solutions directly impact their ability to carry out their roles and drive results successfully. While many have prioritized customer experience, they still have data siloes that hinder their ability to meet customer expectations. According to a new survey […]
In January 2022, AWS Marketplace commissioned Forrester Consulting to evaluate the state of customer experience and advertising and marketing technologies. To explore this topic, Forrester conducted an online survey with 636 respondents with responsibility for advertising and marketing technology strategy and procurement at their organizations. They found that firms plan to prioritize better data and customer […]