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Content

Has “Content” Become a Dirty Word?

Avoid digital pollution and focus on what your audience needs. Let’s face it, in today’s content teams, chaos reigns. But while content is still king, the question on many marketing minds is: has content become a dirty word? Join Ed Breault, CMO of Aprimo, to talk about the ultimate necessity of content operations to deal […]

Content

Quick Start Guide to Modular Content

In the last few years, customer experience (CX) has become more important than ever. For nearly every company, the pressure to efficiently scale content production is immense. In fact, 81% of companies surveyed by Gartner expect to be competing mainly on CX this year—so it’s not their products themselves that companies want to sharpen, but […]