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Companies across all industries are continually finding new ways to elevate digital experiences and what was once a ‘nice to have’ is now essential. Customers have grown to expect tailored, timely offerings and marketers are challenged with delivering these real-time, personalized experiences to respond to their needs. As a result of this shift, enterprises are […]
The deprecation of third-party cookies is already fundamentally changing how brands reach individuals and, at least initially, reducing their understanding of consumer behavior and increasing the need for marketers to be more adaptable and agile. This means leveraging technology to test, learn and adapt acquisition strategies quickly. Join us as ActionIQ and Hearst’s VP of […]
Leading companies are focused on creating stronger customer experiences that span multiple channels and feel cohesive and meaningful to end-users. But many teams struggle to effectively combine legacy tools and emerging technologies required to build effective omnichannel experiences. Autodesk partnered with ActionIQ to develop a future-proof stack that would empower a self-service approach to achieving […]
It’s never been a more critical time to put your customers first. Delivering timely and relevant customer experiences separates your brand from the competition. But a CMO Council survey found that only 7% of marketers say they can provide real-time, data-driven engagements across all touchpoints. This gap is often due to enterprise challenges when it […]
Customer experience (CX) has fast become a top priority for businesses. It’s a crucial time to invest in customer experience. Winning on CX requires a shift to a customer-centric operating model that can keep pace with change. Download ActionIQ’s “The True Cost of your Technology Choices” guide to learn: Why now is the time to […]
The death of the cookie means only brands with access to authenticated first-party data will be set up to succeed in the future. The choice is clear: Be forced to rely on expensive walled gardens or move up the customer data maturity curve to thrive in a privacy-first world. Start by understanding where you fall […]
Consumer engagement has changed dramatically over the last few years. This has created a challenge for marketers trying to understand consumer behavior to drive meaningful communications. Failing to build authentic customer experiences can lead to low engagement, growth, and loyalty. Your technology stack can be the culprit. Join experts from ActionIQ and Merkle who will […]