Cracking The Content Code
A Look Inside the Channels and Content That Perform
Is content a staple in your company’s marketing strategy?
If it is, to truly succeed in content marketing, brands need to be more than content machines. Marketers must understand the ecosystem that surrounds their content, how that content performs and how it drives business results.
BrightEdge tapped into its Data Cube repository, which analyzes billions of pieces of content from across the web, to provide a comprehensive view into the channels that drive traffic and the types of content that perform best. BrightEdge created this report to help brands understand the actual performance of site content by channel and by industry..
Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented above.
For over 15 years, BrightEdge has empowered marketers to transform online content into business results, such as traffic, conversions, and revenue. The BrightEdge platform contains the industry's most extensive data set and processes 100's of petabytes monthly. This includes analysing over 30 billion keywords and searching social, content, and rich media data points. BrightEdge provides vital market insights, business intelligence, and automated action to SEO and digital marketers based on first-party data that is secure, compliant, and robust. BrightEdge's thousands of enterprise customers include global brands, such as Microsoft and Adobe, 64 of the Fortune 100, and 9 of 10 leading international digital agencies.
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