2014 BrightEdge Mobile Share Report
The mobile opportunity: How to capture upwards of 200% in lost traffic
BrightEdge on July 29, 2014 at 2:42 pm | Reading time: 1 minute
There is a shift happening in the search results as we speak. Sixty-two percent of the results on Google show different results on mobile devices compared to desktop. This is a new trend, and historically has not been the case.
Not only that, but Google is starting to favor sites in the search results that offer an excellent experience for mobile users. Thus becoming more important than ever for a site’s rankings that the mobile solution is implemented well.
This white paper explores exclusive BrightEdge research on how the various approaches to mobile perform relative to one another, and common implementation errors and associated loss of traffic; it will also examine the types of mobile configurations available, the ways to determine which configuration to adopt for smartphone users, and the associated benefits and challenges of each type of configuration.
Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented above.
For over 15 years, BrightEdge has empowered marketers to transform online content into business results, such as traffic, conversions, and revenue. The BrightEdge platform contains the industry's most extensive data set and processes 100's of petabytes monthly. This includes analysing over 30 billion keywords and searching social, content, and rich media data points. BrightEdge provides vital market insights, business intelligence, and automated action to SEO and digital marketers based on first-party data that is secure, compliant, and robust.
BrightEdge's thousands of enterprise customers include global brands, such as Microsoft and Adobe, 64 of the Fortune 100, and 9 of 10 leading international digital agencies.
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There is a shift happening in the search results as we speak. Sixty-two percent of the results on Google show different results on mobile devices compared to desktop. This is a new trend, and historically has not been the case.
Not only that, but Google is starting to favor sites in the search results that offer an excellent experience for mobile users. Thus becoming more important than ever for a site’s rankings that the mobile solution is implemented well.
This white paper explores exclusive BrightEdge research on how the various approaches to mobile perform relative to one another, and common implementation errors and associated loss of traffic; it will also examine the types of mobile configurations available, the ways to determine which configuration to adopt for smartphone users, and the associated benefits and challenges of each type of configuration.
Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented above.
For over 15 years, BrightEdge has empowered marketers to transform online content into business results, such as traffic, conversions, and revenue. The BrightEdge platform contains the industry's most extensive data set and processes 100's of petabytes monthly. This includes analysing over 30 billion keywords and searching social, content, and rich media data points. BrightEdge provides vital market insights, business intelligence, and automated action to SEO and digital marketers based on first-party data that is secure, compliant, and robust. BrightEdge's thousands of enterprise customers include global brands, such as Microsoft and Adobe, 64 of the Fortune 100, and 9 of 10 leading international digital agencies.
View Author Profile