Increasing Mobile Performance Through Advanced Call Analytics
Speakers:
Jeff Braislin Sr. Product Marketing Manager, Marchex
Tim Graber Sr. Director of Product Engineering, Marchex
Calls driven from mobile search advertising are on the rise with as much as 70% of mobile search conversions occurring over the phone. This growing click-to-call trend makes measuring mobile driven calls vital for achieving advertising success. Without it, there is no way to accurately report results or make optimization decisions.
Using call tracking and analytics to accurately measure search driven calls, advertisers have increased advertising ROI up to 60% and have doubled the amount of leads generated from their campaigns.
To thrive in today’s mobile climate, advertisers must be able to accurately attribute mobile advertising driven phone calls to the channel, advertisement, keyword, and even web sessions responsible for generating the call.
Join us for this webcast and Learn:
- Why advertising with Google to generate inbound customer calls is essential for businesses of all sizes and across a range of industries.
- How measuring and analyzing calls from mobile advertising with Marchex Call Analytics can lower customer acquisition costs and increase ROI.
- Best practices for driving and measuring inbound calls to grow your business recently featured in a Google and Marchex co promoted white paper.
