Agenda

Jeanne Jennings is an email marketing strategist, speaker, trainer, and author who helps organizations make their email programs more effective and more profitable. Her specialty? Turning underperforming campaigns and programs into revenue-producing powerhouses with strategic testing and a strong dose of direct response know-how.

She’s the Founder and CEO of Email Optimization Shop, a consultancy focused on bottom-line results. She’s also General Manager of the Only Influencers community, Programming Chair of Email Innovations World, and an Adjunct Professor at Georgetown University (Hoya Saxa!).

Jeanne’s clients span B2B, B2C, government, and nonprofit, including AARP, Capital One, Hasbro, The New York Times, Scholastic, UPS, Verizon, and the World Bank.

Her book, The Email Marketer’s Kit: The Ultimate Email Marketer’s Bible, was published by SitePoint.

Jeanne holds an MBA from Georgetown University. And when she’s not optimizing email, you’ll find her watching hockey. (Let’s go Caps!)

Joss Merckaert is the Head of Operations for fifty-five's North America branch, spearheading data strategy initiatives and consulting excellence. With a decade of experience, he excels at managing large-scale web analytics, privacy compliance, and conversion rate optimization (CRO) projects. Joss has a proven track record of leading multidisciplinary teams for Fortune 500 companies, ensuring that data is not just collected, but leveraged strategically. He brings a strong background in marketing and strategy, and holds a Master's degree from HEC Paris, France's 1 business school.

Zack Meszaros serves as a Sr. Principal Solutions Engineer at OneTrust, the Trust Intelligence Platform, unlocking every company's value and potential to thrive by doing what's good for people and the planet. OneTrust connects privacy, GRC, ethics, and ESG teams, data, and processes, so all companies can collaborate seamlessly and put trust at the center of their operations and culture. In his role, Meszaros advises emerging and enterprise companies on best practices to drive holistic and engaging user experiences that build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL, and GDPR. Prior to OneTrust Consent Preferences, he developed guest recovery and experience measurement programs for many of the world's top franchise businesses. Zack earned a Bachelor's degree in Management Information Systems from San Diego State University and holds multiple certifications - FIP, CIPP/E, CIPM.

A versatile, results-driven expert in email deliverability, privacy, operations, and marketing, with extensive experience across deliverability, privacy, email marketing, ad tech, and marketing strategy. He specializes in building comprehensive programs that define, develop, measure, maintain, and implement processes, policies, procedures, and standards aligned with business priorities and goals.

Known for bridging the gap between technologists and marketers, he effectively translates complex technical challenges into strategic business objectives. A collaborative and accomplished leader, he works closely with C-level executives and teams across all levels of an organization to mitigate risk, protect critical assets, and achieve business goals. He is also an experienced coach and mentor, combining strategic leadership with a hands-on, operational approach.

Tamara Scott is co-founder and Chief Content Officer of overQualified, a brand counsel service that helps businesses build story-formed culture. With over a decade in marketing in both B2B and B2C spaces, she is a writer, editor, and content strategist whose work is defined by curiosity. Catch her in her garden or pottery studio in Nashville, TN.

Author, speaker, consultant and futurist, Steve specializes in AI-powered marketing and creative transformation, guiding businesses to succeed at the intersection of technology, strategy, and innovation. With a deep, 25-year background in strategic martech, he's spent over a decade contributing to the evolution of AI-driven platforms like Adobe Sensei. He trains creative and marketing teams at fortune 500 organizations to leverage AI tools for tangible results. Steve's expertise is managing the full transformation lifecycle: from selecting the right technology stack to implementing stategic solutions with high adoption. Author of the book Optidynamics and recognized thought leader and writer for well known sites such as MarTech.org, and advertising week.

Nichole Kelly is the Founder of True North Growth Labs, where she helps organizations increase their visibility in AI-powered search through Answer Engine Optimization (AEO) and modern search strategy.

A former Chief Revenue Officer and author of How to Measure Social Media, Nichole has spent more than two decades helping companies build predictable revenue through data-driven marketing. Today, she works with executives and marketing teams to navigate the shift from traditional search to AI-generated recommendations, helping brands become the answers customers discover through ChatGPT, Gemini, Claude, and other AI platforms.

Her practical, executive-focused approach bridges marketing, technology, and business growth.

Patrick Schofield is Associate Director of Relevance Engineering at iPullRank, where he leads technical SEO and AI search (GEO) work for enterprise brands. His focus is measurement: how content gets retrieved, ranked, and cited by LLM-driven search, and how to tell whether an optimization actually moved anything. He built iPullRank's R19G relevance engineering framework and presented the agency's study of 79,000 URL-query pairs, which found that rank position still gates AI citations. He writes much of his own tooling against search and LLM APIs. Patrick has spoken on AI search measurement and GEO strategy at SMX Now, on iPullRank's webinar series, and on the SEO Video Show.

Brianna Miller is an accomplished Digital Marketing and Demand Generation Expert, as well as the owner of Being Your Brand, a specialized marketing consultancy agency. With a focus on small to medium-sized businesses, our agency excels in developing and implementing inbound marketing strategies. By leveraging an integrated marketing approach, we empower your marketing efforts to drive growth in your sales processes and customer retention.With over 10 years of experience in HubSpot implementation and optimization, Brianna assists businesses in maximizing the potential of the HubSpot platform. This optimization enhances their sales, marketing, and customer service programs.Currently serving as the Director of Marketing at Protenus, Brianna is responsible for overseeing the development and execution of cross-departmental inbound marketing campaigns. These campaigns are designed to nurture and expand Protenus' customer base. Additionally, her role as Marketing Director involves creating and implementing the annual marketing plan, aligned with product releases and sales promotion schedules. Brianna also manages the production and publication of various marketing resources, including blogs, videos, articles, eBooks, social media content, email campaigns, webinars, and sales support materials. Tracking marketing campaign results and KPIs, she formulates strategies to consistently improve marketing performance and exceed goals.In addition to her professional achievements, Brianna shares her expertise as an Adjunct Professor at the University of Missouri St. Louis. She teaches courses such as Intro to Marketing, Social Media Strategy, and Advanced Facebook Advertising as part of the College of Business Undergraduate Program, Honors College program, and the Digital Marketing Certificate program. Brianna also actively contributes to the Marketing Advisory Boards for the UMSL College of Business and the St. Louis Magic House. Brianna holds a Master of Business Administration and a Certificate in Digital Marketing from the University of Missouri St. Louis. She earned her Bachelor of Science degree with a double major in consumer behavior/marketing and management from Tulane University.

Tim Boylan is a customer growth and lifecycle marketing leader who has spent nearly two decades helping major consumer brands, including Verizon and SiriusXM, improve acquisition, retention, pricing, and customer experience through growth and lifecycle initiatives. Tim's work focuses on developing customer decision frameworks, experimentation strategies, and AI-enabled marketing capabilities. Beyond his professional experience, Tim serves in advisory roles supporting higher education (Seton Hall University) and startup founders (Venture Up) and has been selected as an industry expert for institutional investor research (Tegus). He currently operates his own advisory firm (Grow-Wire LLC) that guides DTC and Subscription businesses in solving their customer challenges. Common outcomes include optimized customer journeys, improved customer lifetime value, churn reduction and increased acquisition velocity. Tim is a Philadelphia-area native and die-hard college sports fan; he lives with his family in the greater New York City area.

Carlos Hidalgo is an international keynote and TEDx speaker who helps entrepreneurs and business executives avoid burnout and define success on their terms.

Over the span of the last 31 years, Hidalgo has held corporate roles, started his own entrepreneurial ventures, led his companies to multiple Inc 5000 awards, and served in non-profits.

In addition to his speaking, Hidalgo also serves as an executive advisor and coach. Hidalgo is also the author of two books, Driving Demand (2015) and The UnAmerican Dream (2019)

You can follow Hidalgo on X cahidalgo or on LinkedIn.

Mehul Nagrani is the CEO of Integrate. He writes about AI, SaaS, go-to-market strategy, data quality, and private equity, with a particular interest in where technology shifts intersect with operational reality.

His work explores how AI is transforming software, marketing systems, execution, and private equity-and what those changes mean for the organizations putting new technologies into practice.

Jodie Wilson is a CRM and lifecycle marketing strategist who enjoys solving the messy problems that sit between marketing, data, and technology. She has spent her career designing scalable customer journey frameworks, personalization strategies, and first-party data programs for enterprise brands. Her passion is helping organizations move beyond campaigns to build customer experiences that adapt, learn, and grow over time.

Craig Schinn is Co-founder of Actable, a consultancy focused on helping clients organize, analyze, and activate 1st party data.  Craig has over 20 years of professional experience in consulting, marketing analytics, and marketing technology.  In 2014, he was an early adopter of CDP during his time at an online retailer, and has been invigorated by helping clients get more value from 1st party customer data.  Prior to his time at Actable, Craig held leadership positions at Lytics, Accordant Media (which was acquired by DentsueAegis Network), and Razorfish.  Craig started his career at Accenture, and holds an MBA from Columbia Business School.

Gene De Libero has spent three decades building marketing technology, from early work in social media networks, digital out-of-home narrowcasting, and SMS mobile marketing to advising the leaders who run today's stacks. As principal at Digital Mindshare LLC, a New York-based strategy and marketing technology consultancy, he helps organizations get measurable return from the martech they already own before spending on more. He is the author of Marketing Technology Transformation, a complete framework for turning martech investment into lasting marketing capability.

Kristina brings 15+ years of experience working within Omnichannel Marketing, Data & Marketing Technology. Kristina provides clients with CDP selection, design, and implementation support, coaching them through the process to enable informed decisions, and providing a practical, pragmatic perspective rooted in her first-hand experience.​ ‍To create a seamless, personalised omnichannel CX, Kristina brings vast experience in managing vendor selection, deployment, integration & activation across multiple AdTech & MarTech platforms, including DSPs, DMPs, Ad Servers, CDPs & Attribution Solutions. Her Marketing background enables Kristina to bridge the gap between Technology, Data and Campaigns, ultimately ensuring that the end Technology solution delivers the right Data required for effective Marketing activations & meaningful Brand communications.

Yefim Natis is a distinguished technology researcher and analyst. Over the course of his 30 years at Gartner he rose to the title of Distinguished Vice President and Fellow - and ultimately Fellow Emeritus. During his tenure, his research focused on technologies and business of large enterprise systems. He published research on the emerging agentic enterprise, as well as composable business, cloud computing and PaaS, and event-driven and service-oriented architectures. He led Gartner's Cloud Platform and Composable Business research communities, and was a frequent speaker at Gartner 's worldwide conferences, executive briefings, and webinars.

Prior to Gartner, Natis served as Director of Software Architecture at Magna Software, a startup where he was the principal architect of Magna X, a generator of service-oriented enterprise transaction processing applications.

Beyond Gartner, he has been active with the MACH Alliance and TM Forum, advocating for composable architecture as a foundation for AI-driven enterprise agility. He is based in New York and holds a degree from Riga Technical University.

Frans Riemersma's goal is to make our business lives better. Humanizing Martech is imperative with every business becoming increasingly digital. Humanization applies to both end customers and software users. His changing roles over the last years as a marketer, developer, project manager, consultant, VP RD, VP Consulting System Integration, VP Customer Success, researcher, and author, support him to help global corporate companies. Through marketing technology audits and software selections, Frans helps companies to get the most out of their software solutions.

Eric Dates is an accomplished and ambitious global marketing leader who enjoys the psychological nuances of marketing, brand, and overall business growth. With deep roots in early-stage startups, he focuses on breaking down complicated topics to their essence and obsesses over grasping the multiple 'whys' behind individual and consumer behavior. Outside of work, Eric lives in Tennessee with his family and is an avid outdoor enthusiast, exercise junkie, and lover of music.  

Milton Hwang is currently a strategic consultant (Mission MarTech LLC) and supports clients through a unique combination of strategy, operations, and technology experiences. He enjoys being a cross-functional translator and can provide advisory services in parallel with hands-on implementation and support.

In addition to consulting, Milt is also a passionate higher education instructor. He is currently a Program Leader for Kellogg's Graduate School of Management Executive Education, and is teaching Marketing Strategy and Digital Marketing at UW-Madison's Wisconsin School of Business. He is also developing a completely new course that will provide students with hands-on, experiential assignments directly in an integrated martech stack!

With 30 years of leadership experience, Milt has focused on aligning service, marketing, sales, and IT processes around the customer journey. Milt started his career with GE, and led cross-functional initiatives in field service, software deployment, marketing, and digital transformation. Following his time at GE, Milt led marketing operations and customer experience teams at Connecture, HSA Bank and MSI Data, and he has always enjoyed being labeled one of the early digital marketing technologists. He has a BS in Electrical Engineering from UW Madison, and an MBA from Kellogg School of Management.

In addition to his corporate leadership roles, Milt has been focused on contributing back to the marketing and regional community where he lives, and he supports multiple non-profit initiatives.

Morgan Lehmann is the VP of Global Demand Generation at Iterable, where she leads marketing operations, analytics, paid media, field marketing, integrated campaigns, and partner marketing. She is shaping Iterable's work to define what an AI-native pipeline engine looks like in practice, from the strategy and tech stack to campaigns and measurement. A researcher-turned-marketer, Morgan started her career in consumer analytics at Nielsen, and she still believes the best marketing begins with genuine curiosity about people. She spent more than a decade at SurveyMonkey, where she led product, lifecycle, and corporate marketing. Morgan lives in Redwood City, CA with her husband, two kids, and golden retriever, and her guilty pleasures are reality dating shows and sour candy.

Moni Oloyede is the founder of MO MarTech, whose passion is teaching marketers how to build a connection through communication strategies, relationship-building techniques, and problem-solving skills. These elements help marketers build trust and authority with their audience, thus making their marketing guaranteed to succeed. With 15+ years of business experience, Moni Oloyede is a driving force in marketing and business operations. As a thought leader, Moni has appeared on podcasts and at renowned conferences all over the world. Holding a Master's in Marketing from The Johns Hopkins, Carey Business School, her passion extends to mentoring business professionals and community involvement. Her vision is to inspire the next generation to create a positive impact in the world through teaching the power of human connection. For more insights and to connect with Moni, you can find her across all social media platforms under the handle @MoniOloyede or visit her website at momartech.com.

Stacey has spent decades helping marketing organizations work more effectively and efficiently, delivering real business value. She's worked both as a marketing executive and as the owner of a consulting company. Stacey is skilled at working with stakeholders and teams to understand underlying issues that may be hindering performance. She's an excellent business coach, trainer, and marketer. With a background in Journalism, she knows how to ask the tough questions. With a passion for writing, she's been writing articles for MarTech since 2019, has been a contributor to Forbes on leadership coaching, has appeared on numerous podcasts, and is a well-known international speaker. These days, she's an independent consultant with a passion for helping marketing organizations become AI-ready. Stacey has a bachelor's in Journalism and a master's in Organizational Change Management.

Ed Poppe is a marketing leader turned founder on a mission to help brands grow smarter and faster.

After leading digital growth for brands like Tempur-Pedic, Build-A-Bear, La Quinta, and American Airlines, he founded Poppe Marketing. Poppe helps companies unlock growth through digital media, CRM, and loyalty. Poppe Marketing builds agile marketing teams composed of deep subject-matter experts, enabling brands to pivot quickly, execute with precision, and grow efficiently, with data at the core.

Ed’s clients describe him as a strategic partner and servant leader who blends big-brand experience with hands-on execution to drive measurable results.

Outside of Poppe Marketing, Ed supports early childhood education as a board member of Flance Early Childhood Center in St. Louis.

Sean O'Connell is the Head of Customer Success at Screendragon, responsible for ensuring customers successfully implement, adopt, and maximize the value of Screendragon's project and process management solutions. With extensive experience in customer success and technology implementation, Sean specializes in helping organizations streamline complex processes and improve how work gets done.

His expertise spans Resource Management, Project and Stage Gate Management, Workflow Automation, and Digital Asset Approval and Management. He works closely with customers to understand their unique business needs and translate them into practical technology solutions that drive greater efficiency, collaboration, and operational impact.

At Screendragon, Sean plays a key role in helping organizations simplify and accelerate their workflows through innovative project and process management technology. His customer-focused approach ensures that Screendragon's solutions deliver meaningful, measurable value throughout the customer journey.

Lisa Shaw is a former journalist who helps B2B companies tell better stories through original research, expert interviews, and events. Her research practice connects brands with industry partners who lend credibility and reach to survey-based studies, turning data into conversations that matter. She's ghostwritten for startup founders and tech CEOs, created content strategies for global conferences, and runs workshops that get cross-functional teams actually excited about working together on events.

Greg Kihlstrm is the host of The Agile Brand podcast, a best-selling author, speaker, entrepreneur, and advisor who helps leaders understand where marketing technology, customer experience, and AI-mediated execution are heading next, and what their organizations need to change now to keep up. His work focuses on the operating conditions enterprises need to turn customer insight into coordinated action across marketing, service, product, data, and technology. He has advised and consulted with some of the world's leading brands

Kim Brainard is a motivational speaker, Certified Scrum Trainer (CST), and the founder and CEO of Agile Brain Group. Known in the industry as an "unconventional force" and often called the "People Whisperer." Kim has extensive experience in leadership, agile transformations, and coaching, holding credentials including CST, CSP-SM, CSP-PO, and A-CSM. She has co-chaired and emceed major industry events, such as the Scrum Alliance Global Gatherings.

Harry Browne is the Vice President of TV, Audio Display Innovation at Tinuiti, where he leads innovation and growth across streaming, linear, audio, and display channels, keeping the agency ahead of emerging technology and partner capabilities. He joined Tinuiti through its 2021 acquisition of Bliss Point Media, where he served as VP of Client Strategy Analytics.

Harry focuses on rigorous measurement, with a strong emphasis on incrementality and disciplined test-and-learn approaches to drive efficient, scalable performance. He lives in New York with his wife, Natalie, and their cat, Shelby.

Melissa Reeve creator of the Hyperadaptive Model and author of Hyperdaptive: Re-wiring the Enterprise to Become AI-Native. Hyperadaptive brings together process excellence, systems thinking, and the human side of AI integration to help leaders reimagine how their organizations learn and adapt. Prior to leaning into AI, Melissa spent 25 years as an executive and Agile thought leader, which led to pioneering work in Agile marketing and her role as the first VP of Marketing at Scaled Agile and co-founding the Agile Marketing Alliance. She lives in Boulder, CO, with her husband, dogs, and chickens, where she enjoys hiking and gardening.