Agenda

Angela Vega is the Director of Capabilities & Operations at Expedia Group, where she drives global marketing transformation, CRM strategy, and platform enablement for brands like Expedia, Hotels.com, and Vrbo. Over her 13+ year career, Angela has operated at the intersection of technology, marketing, and operations, leading initiatives that turn big ideas into scalable systems.

She has managed 14+ marketing technology stacks, supporting audiences from 20K to over 130M active customers, and built end-to-end marketing operations models that bridge product creation, campaign execution, and data-driven optimization. Angela has led platform consolidations that delivered multimillion-dollar savings, eliminated thousands of operational hours, and spearheaded CRM technology execution for one of the largest global loyalty program launches in travel.

Before travel, Angela worked across financial technology and consumer health. Her greatest superpower? Connecting dots that didn’t know they needed to be connected—bridging strategy and execution, creative and technical, global vision and local impact.

When she’s not shaping marketing ecosystems, Angela mentors future leaders, advocates for women’s health, and explores the evolving role of AI in marketing and operational excellence. She is part of the Marketing Academy Alumni, one of the most prestigious marketing leadership programs in the world and spends her weekends testing out new AI tools.

Sean Nowlin’s career began 16 years ago at Progressive Insurance; he has since racked up programmatic and CTV successes on both the brand and agency side with brands including Square, SurveyMonkey, StockX, Danone, Fandango, and Pampers, solidifying an approach that blends an insider’s DNA with an outsider’s holistic POV.

Sean founded SpotlightIQ in 2024 to provide hand-to-hand partnership in helping brands tap into the full-funnel power of CTV while avoiding the black-box cost structures of the big martech players. He knows how to bridge the gap between in-house and agency/partner teams to make all parties successful, without politics.

When he’s not helping brands connect with new audiences, Sean lives outside of Cleveland with his wife and two kids; you can find him playing guitar or getting emotionally invested in Cleveland’s sports teams.

Ed Poppe is a marketing leader turned founder on a mission to help brands grow smarter and faster.

After leading digital growth for brands like Tempur-Pedic, Build-A-Bear, La Quinta, and American Airlines, he founded Poppe Marketing. Poppe helps companies unlock growth through digital media, CRM, and loyalty. Poppe Marketing builds agile marketing teams composed of deep subject-matter experts, enabling brands to pivot quickly, execute with precision, and grow efficiently, with data at the core.

Ed’s clients describe him as a strategic partner and servant leader who blends big-brand experience with hands-on execution to drive measurable results.

Outside of Poppe Marketing, Ed supports early childhood education as a board member of Flance Early Childhood Center in St. Louis.

A. Lee Judge is a Marketing Expert, Content Strategist, and founder of Content Monsta, the agency that turns business stories into compelling high‑impact podcasts and video. He is the author of “CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine” and delivers keynote talks and workshops that help Revenue Teams align Communication, Alignment, Systems, and Honesty for growth. As host of The Business of Marketing podcast, Lee interviews leaders who shape modern demand. Companies hire him as a Fractional CMO to build content engines, coach executives on content creation, and connect Marketing output to measurable Sales results.

Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. He has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas and Proctor & Gamble. Dale has BS and MS degrees in Computer Engineering from Brown University.

Melanie Deziel is a Creative Systems Architect passionate about helping individuals, teams, and organizations unlock their creative potential and organize their creative efforts. As a keynote speaker, author, and award-winning branded content creator, Melanie has spent her career developing the skills to think differently and discover new ways to engage audiences through content. 

Her newsletter, Creative Constructs, reveals the hidden structures that hide underneath creative processes and offers tactical tips for optimizing creative work. She is the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas” and “Prove It: Exactly How Modern Marketers Earn Trust.”

After discovering her autistic identity in her early 30s, Melanie also works to raise awareness for the unique experiences of autistic women, more than 80% of whom remain unrecognized and undiagnosed by age 18. Through keynote speeches, corporate workshops, and her newsletter, The Late Diagnosed Diaries, she hopes to help more autistic women discover their identity sooner and help medical professionals learn to better recognize autistic women. 

Having been the first-ever editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and Director of Creative Strategy for Time Inc's 35 US magazines, Melanie brings a wealth of knowledge and experience on how content can be used as a strategic tool, and how processes can help unlock its power. 

Lexie Haggerty is a Lead Product Marketing Manager at Braze, based in Colorado. Having spent years in B2C marketing before pivoting to B2B SaaS, she understands the challenges of capturing consumer attention in an increasingly crowded digital landscape. Today, Lexie uses that "marketer-first" perspective to champion differentiated storytelling and creative strategies that drive meaningful business growth and accelerate product adoption.

Jordache Johnson is an international keynote speaker, practical futurist, and AI transformation strategist. He studies how breakthrough technologies throughout history actually get adopted by people and organizations. Most AI implementations fail because they focus on technology instead of people and systems. He bridges that gap by combining historical patterns, principles, psychology, and systems thinking to create sustainable change.

As Founder of Never Tech Behind, he created The 5 Invisible Forces™, The ADAPT System™, and The Experimentation Engine™ - practical methodologies that transform both organizational structure and culture. He's spoken across the United States, Europe, and Latin America - including London, Athens, Switzerland, and Costa Rica. His specialty: making complex technological concepts actionable for leadership teams who need results, not theory.

Molly St. Louis has over 20 years of experience in marketing, production, and media, and has won several industry awards for her thought leadership work in audiovisual. Over the years, she has developed thought leadership and video marketing programs for numerous public companies and high-growth startups, including monday.com, RGP, Magnolia, Sumo Logic, FIGS, and Syte, and was a branded communications leader at two unicorn tech companies, Yapstone and Clari. She was also a marketing trends writer and contributor for Inc. Magazine, The Huffington Post, Yahoo, and Adweek, and has a Masters in Communications and Digital Media from Purdue University.

Greg Boone is a tech-savvy CEO and innovation strategist helping organizations turn AI into real business value. As CEO of Walk West, he leads digital transformation for brands seeking to scale smarter and faster. He previously co-led Blue Acorn iCi through a $125M acquisition by Infosys and served as CEO of Cleartelligence. Greg blends deep technical expertise with strategic clarity, advising Fortune 500s through startups on how to lead through disruption, implement AI effectively, and build future-ready cultures. He’s a sought-after speaker known for translating complexity into momentum for a variety of topics, including new approaches to GenAI, technology, and digital innovation.

Peter is a business leader with deep experience as a full-stack CMO, having managed all aspects of marketing, including brand, product, demand gen, business development and partners.  As CMO at Demandbase, he helped create the Account-Based Marketing category and established the company as the market leader in the space. Peter has also held CMO positions at Replicant, Castlight Health and Microstrategy. He's passionate about building world-class teams that focus on business impact.

Kate Roberts has over 25 years of creative operations, marketing, and leadership experience. She previously ran an in-house agency for a Fortune 500 global investment firm where she guided the international expansion of her team, launching and leading creative operations across the U.S., Canada, Mexico, Poland, India, and Malaysia. Kate took a client-centric approach in her responsibilities for the comprehensive development and delivery of integrated print, digital & video support around the globe. Her people, processes, and technology oversight has included brand, account management, design, copywriting, regional adaptation, production, traffic, digital asset management, and proofreading. She values diverse insights, open discussion, and collaboration – and believes leaders need to foster an environment for success.

Stephanie Miller is a relentless customer advocate and creator of high-performance growth marketing for B2B and SaaS companies. She builds market value and revenue through data-driven content marketing campaigns at scale. An integrated marketing expert focused on organic channel optimization, she has lead global digital marketing initiatives for both start-ups and Fortune 1000 companies.

Correy Honza is a marketing leader with over 20 years of experience building growth strategies across healthcare, consumer, and B2B platforms. He specializes in lifecycle marketing, digital strategy, and customer journey design, helping organizations turn complex data and behaviors into clear, actionable marketing programs. Correy has led cross-functional teams spanning marketing, product, and analytics, with a focus on driving engagement, retention, and measurable business outcomes.

Zontee Hou is a marketing consultant, speaker, and author of Data-Driven Personalization, winner of the 2025 NY Big Book Award in Sales & Marketing. She is the president and founder of the boutique digital marketing agency Media Volery. Her 20 years of marketing industry experience includes work for the IMF, the UN Food and Agriculture Organization, Fidelity Investments, Allstate Insurance, and many universities across the U.S. (including Indiana University, Boston University, Michigan University, and the University of Arizona).

Zontee is one of TopRank’s top 50 most influential content marketers and top 25 B2B marketers, one of LinkedIn’s 16 marketers to follow in 2021, and her work has garnered multiple awards including several PR News Platinum Awards and a Forrester Groundswell Award. She also served as a faculty lecturer at Columbia University and is currently an active advisor for several university programs and startups. Learn more about her at zonteehou.com 

Owen Jennings is the Sr. Director of Product at OneTrust.

Kathleen Schaub writes for and advises marketing leaders seeking to thrive in the uncertainty of a complex marketplace. She draws on decades of experience as a CMO, Silicon Valley executive, and leading IDC's CMO Advisory Practice where she advised hundreds of marketing executives - from Fortune 500 giants to ambitious start-ups - on building smarter, more effective operations.

A sought-after speaker, Kathleen has keynoted marketing conferences, authored countless articles and research reports, and appeared on many podcasts and webcasts. Her book, Marketing in the (Great, Big, Messy) Real World: Rewire Your Marketing Organization to Navigate Anything was published in 2025.

Megan is a B2B leader and expert with more than 25 years in industry and professional services roles. She knows first-hand how new ideas, technologies, and well-managed change can improve business results.

Megan’s experience includes a combination of advisory, practitioner and consulting roles. She is best known for leading the Research and Advisory organisation at B2B analyst firm SiriusDecisions (acquired by Forrester), where she founded and led their account-based marketing (ABM) practice.

Megan has held several senior marketing roles in the technology, business services and manufacturing industries as well as consulting roles at Winning by Design, Gartner, Satmetrix, and The Peppers and Rogers Group. Today, Megan co-hosts a weekly video podcast on LinkedIn (Account-based Fridays), featuring advice from go-to-market leaders and experts.

I help brands make better performance marketing decisions that drive profitable growth, not just better reporting.

I work with teams to operationalize incrementality testing and MMM in ways that actually change how budgets are allocated and campaigns are optimized. The right technology is essential, but measurement only creates value when insights are acted on. I believe the confidence to make those changes comes from a deep understanding of both measurement and how campaigns are actually planned, launched, and run.

I partner with brand leadership across marketing and finance, as well as measurement platforms and media partners, to turn insight into confident, durable decisions.

Asim is a strategic marketing advisor to growth stage and enterprise companies and former Chief Marketing Officer with more than 25 years of experience leading global marketing transformations across SaaS, cloud, and enterprise technology companies.

He has built and scaled high-performance marketing organizations for early-stage startups, growth-stage companies, and global enterprises. As CMO of Hitachi Vantara for a decade, he led global brand and demand transformation initiatives. He later served as CMO of Glassbox through its IPO, and most recently as CMO of Nasuni through its successful exit and acquisition by Vista Equity Partners.

His perspectives on marketing leadership and transformation have been featured in Harvard Business Review and The Economist.

Asim holds an MBA from the University of Hartford and a B.S. in Marketing from the University of Connecticut.

Cyndi W. Greenglass is a founding partner and president at Livingston Strategies, a data-informed, strategic consulting firm that helps clients develop, measure, and analyze their customer communications with a close focus on results.

With a strong track record in data-driven communications, strategic planning, and database development, Cyndi has built a successful company and reputation in performance-based marketing across a broad range of industries, with a strong focus on nonprofits, compliance, and B2B organizations.

Prior to launching her current consultancy, Cyndi was a founding partner at Diamond Communication Solutions, a data-driven communications firm specializing in Healthcare, Financial Services, and direct response solutions.

Cyndi has taught and trained marketers worldwide. She currently co-hosts a podcast series entitled Marketing Horizons sponsored by WVU, and is a consistent contributor to books, white papers, and articles by leading marketing thought leaders. She is an Adjunct Instructor in the WVU Data Marketing Communications M.Sc. program.

Ben Vigneron is a seasoned marketing and product analytics leader with a startup culture. Ben was listed as one of the best eCommerce PPC Experts by PPC Hero, most influential PPC experts, and spoke multiple times at the Search Marketing Expo (SMX) in Europe and the USA, as well as Hero Conf San Diego, and Adobe Summit.

With a vision to change the way marketers think and operate, Ben and his team work with leaders and organizations to bring data to the center stage, and help make more informed decisions.

After more technical training at Adobe, and years of experience with advertisers in the Bay Area at Blackbird PPC, Ben has uncovered remarkable patterns about the incremental effectiveness of paid advertising through search, programmatic, and social initiatives.

Stephen brings over 15 years of experience in entrepreneurship, product management, and technical leadership. As CEO, he focuses on solving the toughest challenges facing modern marketers—especially around privacy and data complexity—by building technology that drives clarity and performance. He holds a B.S. in Computer Science and Engineering from the University of Nevada, Reno.

Josh Wilson is an award-winning marketing executive with 15+ years of experience driving growth, brand trust, and member engagement in financial services. He serves as Senior Vice President of Marketing at Whitefish Credit Union, Montana’s largest credit union, where he has led strategic brand and advertising work since joining in 2017. In 2024, Josh produced a Northwest Regional Emmy-winning commercial campaign for Whitefish Credit Union. He currently serves as Chair of the Marketing, PR & Development Council for America’s Credit Unions. Josh also teaches as an adjunct instructor in West Virginia University’s graduate marketing communications programs.

As the founder and CEO of MarketingOps.com, Mike Rizzo leads a pioneering platform that empowers Marketing Operations professionals. He spearheads the MO Pros® community, a vibrant network that has grown by more than 110 members per month since 2019.

MarketingOps.com offers a comprehensive suite of resources and is the destination for current and aspiring Marketing Operations professionals to build careers through events like MOps-Apalooza, Summer Camp, and regional Local Chapters.

The MO Pros® community is central to the offerings, complemented by a rich media suite that includes the Ops Cast podcast, a community-led blog, and Martech solution demos. MarketingOps.com also provides templates, frameworks, and cutting-edge industry research. 

Mike’s professional experience before founding MarketingOps.com spans a broad range of Marketing Operations, Martech, Growth Marketing, and Community-building.

Fergus Ashe is the Chief Commercial Officer at Screendragon, responsible for global customer acquisition, client relationships, and the success of all customers. With over 20 years of experience in digital marketing and technology, he has played a pivotal role in transforming Screendragon from a start-up into a leading provider of enterprise marketing workflow solutions.

His expertise lies in driving operational efficiencies through innovative technology, ensuring Screendragon’s solutions deliver measurable business impact.

Fergus began his career at top advertising and digital agencies, including Wunderman and Grey Interactive, where he developed pioneering digital advertising and e-commerce solutions for global brands. Since joining Screendragon, he has led the company’s expansion, working with Fortune 500 companies and leading agencies such as P&G, Kellogg’s, BP, Kimberly-Clark, WPP, and Omnicom.

Julz James brings a global perspective and a deep commitment to excellence in Marketing Operations, Strategic Marketing, and Revenue Operations. Her journey began with a hands-on approach to design work, brand management, web design, and traditional marketing, where she built a solid foundation and honed her creative and strategic skills.

Over time, Julz expanded into Marketing Operations, becoming a recognized expert in marketing automation platforms like Marketo, Pardot, and HubSpot. As a Marketo Certified Expert, Marketo Certified Solutions Architect, and 7x Marketo Champion, she has demonstrated leadership and influence in the field. Her passion for Revenue Operations has allowed her to integrate platforms like Salesforce.com to align sales, marketing, and customer success teams for sustainable growth.

With extensive experience in diverse Marketing Technologies-including event platforms, webinar tools, and attribution solutions-Julz excels at solving complex business challenges. By leveraging technology, strategic insights, and innovation, she thrives in driving transformative growth and aligning people, processes, and technology to meet evolving market demands.