Speakers

Greg Boone is a tech-savvy CEO and innovation strategist helping organizations turn AI into real business value. As CEO of Walk West, he leads digital transformation for brands seeking to scale smarter and faster. He previously co-led Blue Acorn iCi through a $125M acquisition by Infosys and served as CEO of Cleartelligence. Greg blends deep technical expertise with strategic clarity, advising Fortune 500s through startups on how to lead through disruption, implement AI effectively, and build future-ready cultures. He’s a sought-after speaker known for translating complexity into momentum for a variety of topics, including new approaches to GenAI, technology, and digital innovation.

Eric Dates is an accomplished and ambitious global marketing leader who enjoys the psychological nuances of marketing, brand, and overall business growth. With deep roots in early-stage startups, he focuses on breaking down complicated topics to their essence and obsesses over grasping the multiple 'whys' behind individual and consumer behavior. Outside of work, Eric lives in Tennessee with his family and is an avid outdoor enthusiast, exercise junkie, and lover of music.  

Gene De Libero has spent three decades building marketing technology, from early work in social media networks, digital out-of-home narrowcasting, and SMS mobile marketing to advising the leaders who run today's stacks. As principal at Digital Mindshare LLC, a New York-based strategy and marketing technology consultancy, he helps organizations get measurable return from the martech they already own before spending on more. He is the author of Marketing Technology Transformation, a complete framework for turning martech investment into lasting marketing capability.

Dan Dipiazzo specializes in the marketing of experiences, serving in leadership roles in the attractions industry for more than 25 years.

He currently serves as Chief Marketing + Experience Officer for North America’s largest aquarium, Georgia Aquarium in Atlanta, where he leads all aspects of marketing, guest experience, strategic planning and fundraising.

Dipiazzo spent more than 20 years in marketing leadership positions for SeaWorld Parks and Entertainment.  He was Vice President of Marketing for the company’s flagship parks in Orlando – SeaWorld, Discovery Cove, and Aquatica – and previously was Vice President of Marketing for Busch Gardens, Water Country USA, and Kingsmill Resort in Williamsburg, VA.   He also held corporate roles leading digital marketing, loyalty, public relation,s and customer insight.

He started his career as a newspaper reporter, then spent 10 years at global PR agency Fleishman-Hillard in St. Louis, where he rose to senior vice president and partner.

He has a master’s degree in data marketing communication from West Virginia University, where he is also an instructor in market research and data marketing. 

He chairs the Association of Zoos & Aquarium's Trends Committee and serves on the Vision 2035 Task Force for the International Association of Amusement Parks and Attractions, shaping the long-term agenda of the attractions industry.  He is a frequent speaker with the Association of National Advertisers and other organizations.

Janet Driscoll Miller is the president and CEO of Marketing Mojo, an award-winning digital marketing agency.  She has worked with clients including National Geographic, Mazda, Activision, LexisNexis, and many others. She is a frequent speaker on search, analytics and conversion and guest lectures at the University of Virginia and James Madison University. Janet is the author of "Data-First Marketing: How to Compete and Win in the Age of Analytics," published by Wiley. She is a graduate of James Madison University.

Annette Franz is a globally recognized thought leader, author of three books (Customer Understanding, Built to Win, and Employee Understanding), and speaker in culture transformation, employee experience (EX), and customer experience (CX). As the founder and CEO of CX Journey Inc., she helps organizations build strong, values-driven cultures that empower employees and drive exceptional customer experiences.

With over 30 years of experience, Annette has worked with brands across industries to develop strategies that foster engaged employees, enhance customer relationships, and create long-term business success. She is passionate about ensuring that culture is the foundation for meaningful change, believing that fixing the culture fixes the outcomes.

Scott Gillum is the founder and CEO of Carbon Design, a marketing services firm that specializes in AI-enabled personality-based marketing. Prior to founding Carbon in 2017, he founded and lead the Washington, DC office of gyro (now Merkle). Merkle is the largest B2B agency in the world and a past winner of Ad Age’s B-to-B Agency of the Year. 

 

At gyro, Scott led the global Channel Marketing practice, along with his duties as an office President. Prior to joining gyro, he was a partner at a management consulting firm specializing in Go-to-Market strategy for hi-tech and financial services clients. Scott also has had previous roles as the head of marketing of an Inc. 500 company, and as an interim CMO at a Fortune 500 company.

 

In 2015, Scott partnered with Pat Spenner, co-author of The Challenger Customer, to build “Challenger Marketing” which Carbon Design executed for clients today. In 2007, his work on integrating sales and marketing funnels became the subject of a Harvard Business School case study.

 

Scott sits on Gartner’s Sales & Marketing Leadership roundtable and is the founder of the B2B Hub on The Drum, where he contributes a monthly post.  In the past, he has been a feature columnist for Forbes, Fortune, Adage, and MediaPost.  

Shawn Goodin is a MarTech Visionary and Principal AI Engineer at HubSpot. He has dedicated two decades to spearheading marketing transformation initiatives, demonstrating his leadership potential through various roles at Capgemini, Silicon Valley Bank, JPMorgan Chase, Clorox, Northwestern Mutual, and SC Johnson.

In his professional journey, Shawn has garnered wide recognition as a distinguished Marketing Executive and innovator, epitomized by his inclusion in MarTech Cube's 2022 "Top 50 MarTech Leaders Setting Innovation Ablaze". His reputation is built on a solid foundation of innovative solutions coupled with an uncompromising commitment to the Marketing Technology community. Over a decade he has occupied international stages as an engaging and insightful speaker, helping the marketing industry navigate technology's evolving role through his presentations and keynotes.

Contributing beyond his corporate role, Goodin assists in the evolution of the marketing industry by serving on the advisory boards of the MarTech Conference and the Customer Data Platform (CDP) Institute. His discerning guidance has synergized the current shape of the MarTech landscape, positioning him as an influential figure who continually raises the standard of the Marketing Technology industry.

Cyndi W. Greenglass is a founding partner and president at Livingston Strategies, a data-informed, strategic consulting firm that helps clients develop, measure, and analyze their customer communications with a close focus on results.

With a strong track record in data-driven communications, strategic planning, and database development, Cyndi has built a successful company and reputation in performance-based marketing across a broad range of industries, with a strong focus on nonprofits, compliance, and B2B organizations.

Prior to launching her current consultancy, Cyndi was a founding partner at Diamond Communication Solutions, a data-driven communications firm specializing in Healthcare, Financial Services, and direct response solutions.

Cyndi has taught and trained marketers worldwide. She currently co-hosts a podcast series entitled Marketing Horizons sponsored by WVU, and is a consistent contributor to books, white papers, and articles by leading marketing thought leaders. She is an Adjunct Instructor in the WVU Data Marketing Communications M.Sc. program.

Shiv Gupta is a trusted advisor to marketing leaders, specializing in driving marketing effectiveness and helping them elevate their role within the C-suite. With over 20 years of experience in data-driven marketing, Shiv has worked with top-tier brands and consultancies, including Exelon, Farmers Insurance, Merkle, Prophet, and Lippincott - Oliver Wyman.He has led transformative engagements for an impressive roster of blue-chip clients, such as Intel, Guardian Life, Novant Health, Crate Barrel, and Elevance Health.As the Principal at Quantum Sight, Shiv partners with marketing executives to enhance organizational impact, harness deeper customer insights, and deploy strategies that drive measurable results.

Andrew is VP of Global Demand Generation at Canto. He’s a B2B marketing specialist with a career that has spanned advertising agencies, the SaaS start-up world as well as cyber security and is well versed in all things content marketing. With in-depth experience of work management tools, digital asset management and change management strategies, Andrew has a knack for helping companies set themselves up for success by scaling their creative operations.

Tony Hillery, driven by a commitment to address health and academic challenges faced by public elementary school students in Harlem, founded Harlem Grown. In 2011, Tony began volunteering at a local Harlem elementary school, where he directly observed the insufficient resources allocated to schools and the inadequate nutritional support for students. While volunteering, Tony caught sight of an abandoned community garden across the street and envisioned an opportunity for positive change, marking the beginning of Harlem Grown’s first-ever growing season. Tony worked alongside 400 students to plant 400 seedlings, witnessing their development of healthier, sustainable eating habits and valuable life skills among the youth. The initial season yielded 38 pounds of produce, setting the stage for a remarkable journey. Over the past fourteen years, Harlem Grown has expanded to partner with six local schools, impacting nearly 12,000 youth annually. The organization served 23,493 community members, taught 967 food and farm education classes, diverted food waste through 9,580 pounds of food scraps turned to nutrient-rich compost, and nourished the bodies and minds of our youth and community through 118,211 pounds of food distributed through our farms. Tony Hillery’s dedication has played a pivotal role in transforming the lives of youth, families, and community members.”

Milton Hwang is currently a strategic consultant (Mission MarTech LLC) and supports clients through a unique combination of strategy, operations, and technology experiences. He enjoys being a cross-functional translator and can provide advisory services in parallel with hands-on implementation and support.

In addition to consulting, Milt is also a passionate higher education instructor. He is currently a Program Leader for Kellogg's Graduate School of Management Executive Education, and is teaching Marketing Strategy and Digital Marketing at UW-Madison's Wisconsin School of Business. He is also developing a completely new course that will provide students with hands-on, experiential assignments directly in an integrated martech stack!

With 30 years of leadership experience, Milt has focused on aligning service, marketing, sales, and IT processes around the customer journey. Milt started his career with GE, and led cross-functional initiatives in field service, software deployment, marketing, and digital transformation. Following his time at GE, Milt led marketing operations and customer experience teams at Connecture, HSA Bank and MSI Data, and he has always enjoyed being labeled one of the early digital marketing technologists. He has a BS in Electrical Engineering from UW Madison, and an MBA from Kellogg School of Management.

In addition to his corporate leadership roles, Milt has been focused on contributing back to the marketing and regional community where he lives, and he supports multiple non-profit initiatives.

Natalie Jackson is the Director of Demand Generation at CBIZ and co-host of the podcast Humans of Email. She has more than a decade of experience in B2B marketing strategy, demand generation, account-based marketing, and digital marketing, including more than eight years of strategic consultation on CRM and marketing automation alignment strategy. She combines her work brand side, agency side, and for a marketing automation platform to deliver a broad perspective on both digital marketing trends and practical applicability. Natalie has spoken on the topics of email marketing, ABM tactics, CRM strategy, and content marketing at Unspam, Gartner Marketing Symposium, Litmus Live, Dreamforce, Really Good Emails, Digital Summit, MarketingProfs, Microsoft Dynamics CRMUG Summit, DynamicsCon, and for countless vendor webinars and local marketing organizations.

Nikki Lam is SVP, Head of Earned Media at NP Digital, a global digital marketing agency named 2026 Performance Marketing Agency of the year by AdAge. She specializes in developing Search Everywhere strategies that help brands build visibility, authority, and measurable growth across traditional, AI and social search.Nikki Lam is a seasoned SEO expert who has spent over a decade elevating the online presence of global brands like Adobe, Lenovo, Samsung, Under Armour, Levi's, T-Mobile, Office Depot, American Airlines, Western Union, SoFi more.

As a contributing author to Search Engine Land, member of the SMX Programming Committee, course instructor at the Digital Marketing Institute, speaker at brightonSEO San Diego and SMX Advanced, contributor to Neil Patel webinars, and author of ongoing social media industry update videos, Nikki is committed to engaging with the SEO community through thought leadership and open dialogue about the ever-changing search landscape.

Jay Mandel specializes in working with individuals and companies with a growth mindset, prioritizing exploration and discovery. His unique approach empowers clients and students, guiding them toward new possibilities for self-development. It's important to note that Jay's approach may not be suitable for those with a fixed mindset.

Brianna Miller is an accomplished Digital Marketing and Demand Generation Expert, as well as the owner of Being Your Brand, a specialized marketing consultancy agency. With a focus on small to medium-sized businesses, our agency excels in developing and implementing inbound marketing strategies. By leveraging an integrated marketing approach, we empower your marketing efforts to drive growth in your sales processes and customer retention.With over 10 years of experience in HubSpot implementation and optimization, Brianna assists businesses in maximizing the potential of the HubSpot platform. This optimization enhances their sales, marketing, and customer service programs.Currently serving as the Director of Marketing at Protenus, Brianna is responsible for overseeing the development and execution of cross-departmental inbound marketing campaigns. These campaigns are designed to nurture and expand Protenus' customer base. Additionally, her role as Marketing Director involves creating and implementing the annual marketing plan, aligned with product releases and sales promotion schedules. Brianna also manages the production and publication of various marketing resources, including blogs, videos, articles, eBooks, social media content, email campaigns, webinars, and sales support materials. Tracking marketing campaign results and KPIs, she formulates strategies to consistently improve marketing performance and exceed goals.In addition to her professional achievements, Brianna shares her expertise as an Adjunct Professor at the University of Missouri St. Louis. She teaches courses such as Intro to Marketing, Social Media Strategy, and Advanced Facebook Advertising as part of the College of Business Undergraduate Program, Honors College program, and the Digital Marketing Certificate program. Brianna also actively contributes to the Marketing Advisory Boards for the UMSL College of Business and the St. Louis Magic House. Brianna holds a Master of Business Administration and a Certificate in Digital Marketing from the University of Missouri St. Louis. She earned her Bachelor of Science degree with a double major in consumer behavior/marketing and management from Tulane University.

Ana has spent 15 years in the trenches of marketing technology at Fortune 500 companies - not advising from the outside, but building and running customer data strategy from the inside.

Throughout her career, she has unified millions of customer profiles across many countries, reducing acquisition costs while increasing engagement. Before that, she had built marketing technology infrastructure for Fortune 500 companies such as 3M, Charles Schwab, and Marriott - learning firsthand what works, what breaks, and what matters when you're trying to make your martech stack deliver on its promises.

From this experience, she created her proprietary methodology: The Experimental Marketer Framework. It was designed to help other senior marketing leaders maximize marketing technology's benefit for their companies and their careers.

Ana also serves on the ANA Martech Committee, contributes to the martech.org publication, and is an author. Her book "Strategic Marketing Skills: How to build technology-driven expertise that delivers business value," based on her own methodology, will be published in October by Kogan Page.

Gerald is a seasoned digital strategist with over a decade of experience helping enterprises leverage data-driven insights to achieve measurable growth. With a background in Information Retrieval, he brings a unique ability to align digital initiatives with business objectives, turning complex challenges into actionable strategies.

Gerald’s tech career includes impactful roles at “BrightEdge”, delivering bespoke analyses to inform strategy and “Similarweb”, where he bridged the gap between GTM strategy and product innovation. Now, as an Evangelist at Semrush, Gerald partners with business leaders to showcase how cutting-edge tools and data-led insights drive competitive advantage, maximise ROI, and foster sustainable growth.

Gerald specialises in integrating digital strategies with organisational goals, empowering teams, and unlocking opportunities in an ever-evolving digital landscape.

Moni Oloyede is the founder of MO MarTech, whose passion is teaching marketers how to build a connection through communication strategies, relationship-building techniques, and problem-solving skills. These elements help marketers build trust and authority with their audience, thus making their marketing guaranteed to succeed. With 15+ years of business experience, Moni Oloyede is a driving force in marketing and business operations. As a thought leader, Moni has appeared on podcasts and at renowned conferences all over the world. Holding a Master's in Marketing from The Johns Hopkins, Carey Business School, her passion extends to mentoring business professionals and community involvement. Her vision is to inspire the next generation to create a positive impact in the world through teaching the power of human connection. For more insights and to connect with Moni, you can find her across all social media platforms under the handle @MoniOloyede or visit her website at momartech.com.

Mike Pastore is the Head of Content Media for Third Door Media, a Semrush company. Mike has spent nearly three decades in B2B marketing as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech, creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website in 2023, he led demand generation at B2B media company TechnologyAdvice.

Amar is the SVP of Product Management at Osano. Previously he led product orgs that successfully launched new products and scaled SaaS CyberSecurity platforms for companies like SailPoint and Elastic.

Melissa Reeve creator of the Hyperadaptive Model and author of Hyperdaptive: Re-wiring the Enterprise to Become AI-Native. Hyperadaptive brings together process excellence, systems thinking, and the human side of AI integration to help leaders reimagine how their organizations learn and adapt. Prior to leaning into AI, Melissa spent 25 years as an executive and Agile thought leader, which led to pioneering work in Agile marketing and her role as the first VP of Marketing at Scaled Agile and co-founding the Agile Marketing Alliance. She lives in Boulder, CO, with her husband, dogs, and chickens, where she enjoys hiking and gardening.

Sara Resnick is a Leader in the SEO space with a passion for helping brands grow organically. With 20 years of marketing experience, Sara has held roles in a variety of industries including fintech, e-commerce, music, television, non-profits and publishing.

Currently Sara is the Global Organic Marketing Lead at Western Union where she leads global organic growth strategies including SEO, GEO, ASO and Social Media. Previous to Western Union, Sara was the Global Head of Organic Growth SEO at Shutterstock, leading organic channel initiatives to optimize the integrated customer acquisition strategy. Prior to that, for 12 years Sara was the Vice President of Enterprise SEO Partnerships for 1-800-FLOWERS.COM, Inc. where she led the organic search efforts across their Family of Brands including top gifting brands 1-800-Flowers.com and Harry David. Sara is also held marketing roles at America's flagship PBS station WNET, Music Sales G. Schirmer, and Sony Music. In 2021 Sara was listed as one of Brand Innovators' 40 Under 40 Honorees, a Women2Watch in Business Disruption by Remodista, and is an active member of CHIEF. When Sara is not SEOing, she can be found loving NYC, coffee, concerts and music.

Craig Schinn is Co-founder of Actable, a consultancy focused on helping clients organize, analyze, and activate 1st party data.  Craig has over 20 years of professional experience in consulting, marketing analytics, and marketing technology.  In 2014, he was an early adopter of CDP during his time at an online retailer, and has been invigorated by helping clients get more value from 1st party customer data.  Prior to his time at Actable, Craig held leadership positions at Lytics, Accordant Media (which was acquired by DentsueAegis Network), and Razorfish.  Craig started his career at Accenture, and holds an MBA from Columbia Business School.

Tamara Scott is co-founder and Chief Content Officer of overQualified, a brand counsel service that helps businesses build story-formed culture. With over a decade in marketing in both B2B and B2C spaces, she is a writer, editor, and content strategist whose work is defined by curiosity. Catch her in her garden or pottery studio in Nashville, TN.

Lisa Shaw is a former journalist who helps B2B companies tell better stories through original research, expert interviews, and events. Her research practice connects brands with industry partners who lend credibility and reach to survey-based studies, turning data into conversations that matter. She's ghostwritten for startup founders and tech CEOs, created content strategies for global conferences, and runs workshops that get cross-functional teams actually excited about working together on events.

Marc Sirkin is Chief Growth Officer at Walk West, a growth marketing and AI transformation agency, and runs an independent consulting practice advising brands on go-to-market resets and AI adoption.

He builds AI systems in production rather than in slides: agent-based research and monitoring pipelines, reusable skill libraries, and audit frameworks running on live client engagements. He is also the former CEO of Third Door Media, the parent company of MarTech and Search Engine Land, which means he has spent as much time thinking about how marketers learn as about what they learn.

Marc hosts the Playbook Broken podcast and writes a newsletter on growth and AI transformation.

Haley is an experienced product marketer who builds at the intersection of technology and human connection. As a Director, Product Marketing at Braze, she’s spent the past five years bringing new messaging channels to market, leading major launches, shaping compelling narratives, and building a high-performing team. She began her career in ed tech, working on an SMS platform that helped schools connect with students to support college access and success, sparking a career-long focus on using technology to bring people closer.

 

She holds an MBA from the Yale School of Management and a BS from Vanderbilt University. Outside of work, you’ll find her wandering Central Park, knitting something cozy, or tackling a crossword puzzle.

Zack Wenthe is a seasoned product marketing and customer data expert, currently serving as Director of Product Marketing & Customer Data Evangelist at Tealium, where he helps brands unlock the power of unified customer insights and drive meaningful engagement through data-driven strategies with the power of value-add storytelling in product marketing. He’s a prolific speaker, writer, and storyteller in the martech space, known for breaking down complex ideas into practical, revenue-focused narratives. Outside of work, Zack enjoys cooking, writing comedy, and spending time with his family.

AnnMarie Wills is the co-founder and CEO of Leverage Lab LLC, a pioneering first-party data-centric marketing agency. With over 20 years of experience at industry giants like Knight Ridder, Penton Media, and SourceMedia, she has a proven track record of developing innovative products by leveraging data and technology.

Known for her exceptional understanding of the intersection between data and business, AnnMarie possesses an uncanny ability to find and monetize the right data that appeals to and empowers audiences to achieve their business goals. At Leverage Lab, her visionary leadership has driven significant growth and industry recognition over the past seven years.

AnnMarie is considered a top "business data thinker" in the media space, making her an invaluable leader in transforming and optimizing technology to build a modern media enterprise.