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Good morning, Marketers, oops they did it again!
This can’t just be happening to me. Once again, I am being retargeted with digital advertising for something I have already bought; in this case, tickets to a book fair in the city this weekend.
This has become a regular thing. I put my virtual hand up by going to a website and making a purchase and the brand — a brand that has never contacted me before — take this a prompt to begin bombarding me with emails and social media ads for the product or service I have just bought.
This disconnect must be wasting a lot of ad budget as well as wasting my time.
Kim Davis,
Editorial Director
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bit.ly/mtnl
