MarTech Intelligence Reports
These comprehensive guides will help you evaluate, select, purchase, and implement key marketing technology solutions. The MarTech editors have done the research so you don’t have to.
Featured intelligence reports
Identity Resolution Platforms: A Marketer’s Guide
Identity resolution – the science of connecting the growing volume of consumer identifiers to one individual as they interact across channels and devices – has become critical to marketing success and essential for compliance with data privacy laws. Read more
Email Marketing Platforms: A Marketer’s Guide
Email marketing has evolved significantly in recent years, now featuring advanced tools like data-driven automatic personalization, multichannel campaign management, audience segmentation, testing and more – some of these driven by predictive and generative AI or machine learning. Read more
Customer Data Platforms: A Marketer’s Guide
At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Read more
Marketing Automation Platforms: A Marketer’s Guide
AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads. Read more
Enterprise Marketing Attribution and Performance Management Platforms: A Marketer’s Guide
Marketing executives are under pressure to prove the ROI of their investments. The variety of channels and devices is expanding, Customer expectations are higher than ever. And privacy concerns are limiting and restricting access to data. Adopting an MPM platform can address these issues. Read more
Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide
To break through and engender customer loyalty, businesses must develop a deeper understanding of their customers’ journeys, as well as the motivations and values that drive them to engage. Read more
Enterprise SEO Platforms: A Marketer’s Guide
The essential role of search for consumers and business buyers, combined with the increasing complexity of the SEO environment, is why marketers turn to SEO platforms to gather the data and insights they need. Read more
Enterprise Digital Asset Management Platforms: A Marketer’s Guide
Today’s buyers expect digital experiences to be tailored to their individual preferences and needs. Most customers are aware that brands can deliver a personalized approach across digital channels. In fact, a growing majority of buyers now expect personalized offers all the time. In this report, we examine this trend and all of the others driving interest in digital asset management platforms. Read more
Enterprise Conversion Optimization Platforms: A Marketer’s Guide
COPs help marketers meet heightened user expectations by systematically testing and personalizing websites, mobile apps and other touch points to provide each person with a satisfying experience. Read more
Enterprise Digital Experience Platforms: A Marketer’s Guide
The challenge of integrating new technologies with CMSs, the increased digitization of business and ever-heightened customer expectations are some of the factors that have led to the rise of the digital experience platform (DXP). Read more
Enterprise Digital Events Platforms: A Marketer’s Guide
Virtual events are here to stay and DEP vendors are pioneering ways to deliver a more engaging, human experience through features like networking, gamification and real-time interactions. Learn more. Read more
Enterprise Marketing Attribution and Predictive Analytics Tools: A Marketer’s Guide
Gauging the relative success of each of your marketing tactics is important no matter which way the economic winds are currently blowing. But when budgets are tight, the prospect of eliminating waste is especially resonant. Read more