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August 24, 2022

Good morning, Marketers, and who doesn’t like something to look forward to in September?

We’ve got The MarTech Conference on September 28 and 29 (registration is free), and now…drum roll, please…the agenda is live.

This summer has been anything but boring or predictable in martech. And that’s why the best minds in the field will be breaking down everything from tools to campaigns, data practices, strategy and workflow, over two packed days at our virtual conference.

Streaming has been another dynamic space for marketers in recent months. Today we have an explanation of what this means to you and your campaigns, along with other late-breaking adtech news.

Chris Wood,
Editor

Customer experience

What new ad-supported streaming TV announcements mean for digital marketers

Most viewers don't mind ads on streaming services, according to a recent Gartner study. This should be good news for Netflix and Disney+.

Digital advertising

Simpli.fi introduces CTV reach for linear TV advertisers

The new capabilities provide 100% incremental reach on CTV for linear TV campaigns.

Debunking the 4 myths of consumer data privacy that are holding marketers back

Learn about three actions you can take today to help your organization successfully navigate the privacy-first era.

Identity resolution

MediaMath to support Unified ID 2.0

The ID framework developed by The Trade Desk joins MediaMath's identity marketplace.

Webinar Tomorrow: Which Ad Platforms to Test for Your B2B Brand

Is the newest trend worth investing the time and effort to help you reach your target audience?

Event marketing

Will in-person events continue to be impacted as COVID constantly reinvents itself?

With COVID seemingly never more transmissible, are marketers becoming more hesitant about attending live events? Take our quick survey.

Email marketing is continually developing. Are you keeping up?

External factors like Apple’s Mail Privacy Protection and Hide My Email mean that marketers continually need to adapt. Download this MarTech guide to stay up to date.

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