We’re ending the week with a couple of pieces worthy of sharing with your content team.
First, new MarTech contributor Danielle Messler shares the secrets of SEO on YouTube, which is different from Google search SEO in a number of ways, despite their shared corporate parent.
Then, contributor Stephanie Trovato writes about taking your content strategy from chaos to consistency with some content operations playbooks.
Finally, there’s now personal risk tied to decisions like choosing GTM tool vendors. Mark Stouse explains what marketing and revenue leaders need to know.
Mike Pastore
Editorial Director
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