For the second day in a row, I’m starting your day with a football analogy. I apologize. It’s baseball season. I’ll try harder next time.
If you follow football, you’ve heard the phrase, “Defense wins championships.” You can argue its football merits all you want, but when you play defense in marketing, bad things can happen. Contributor Zac Stucki discusses the danger of resting on your laurels and ignoring acquisition.
Also today, it’s Friday. Let’s have some fun. Play some MarTech MadLibs and share your ridiculous LinkedIn post with the community.
Have a nice weekend.
Mike Pastore
Editorial Director
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