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You can’t dive deep into every news story that comes along. Sometimes you see something that looks interesting but really needs your full attention — and then your attention strays elsewhere. For me, that happened when the FTC announced recently that hashing doesn’t protect privacy.
I am willing to bet that many of you, like me, whenever you heard that hashing was being used to protect identity in a data clean room or some other identity resolution space, you said to yourself “Okay, sounds good.” Myself, I wasn’t much focused on the difference between hashing and encryption (yes, there’s a difference).
Then an article comes along like the one by the IAB’s Angelina Eng that explains what the FTC statement means, highlights the impact it could have on a range of martech solution, and explains what advertisers need to do in response. Recommended reading.
Reminder: If you haven’t already done so, check out the agenda for the upcoming MarTech Conference.
Kim Davis
Editor-at-Large
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