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Good morning, Marketers, and the AI race is heating up.
All week we’ve been covering ChatGPT integrations and other AI inroads by the likes of Salesforce and HubSpot. Salesforce unveiled ChatGPT integrations for sales and marketing clouds, while HubSpot kicked off an alpha version of an enhanced CRM chat assistant. Both solutions aim at making it easier to navigate CRM functions with chat commands, while also using the data in the CRM (as well as other ChatGPT-specific data sets) to generate personalized content. Generative AI functions require a leap of faith if organizations haven’t used AI to help make content before.
One big question yet to be answered: How will these innovations change what marketers do on a day-to-day basis? A possible clue comes with the news of Grammarly’s new generative AI tool due out this spring. Millions of professionals already use Grammarly as an aid in producing content. For them, the generative AI revolution is a part of their current workflow. They might be quicker to trust an AI tool to revise an email, while ChatGPT newbies might understandably want to give their bot-generated content a close read before sending.
It’s amazing to see all these new capabilities being launched and know we’re still in the early stages of martech’s AI revolution.
Chris Wood,
Editor
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