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Good morning, Marketers, whatever happened to the good old days?
Tony Byrne of Real Story Group just wrote a story called “Whatever happened to customer journey orchestration?” I wanted to talk about our Event Participation Index, but looking at Tony’s title made me think, “Whatever happened to live events?”
I guess we all thought we’d be back in the groove this fall, and to some extent I’m sure we will be. But there remain all kinds of uncertainties, not only about new COVID variants but about the catastrophic state of air travel. Still, people have started asking me, “Are you going to Dreamforce?”
That’s the context in which we’re running the latest edition of our Index. Please take the survey; it’s really quick and it will help us understand how marketers feel about attending in-person events right now and into 2023..
Kim Davis,
Editorial Director
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bit.ly/mtnl
