Good morning, Marketers, may all your vacation days be sunny.

Today we’ve got articles on optimizing first-party data, the best way to build your startup’s first marketing stack and case studies on the effective use of social media by brands like Coca-Cola, Starbucks and Lego. Did you know that TikTok gains eight new users per second?

But before I let you go: Would you mind taking our tech replacement survey?

Constantine von Hoffman,
Managing Editor

Marketing operations (MOps)

Here’s how startups and small companies should build their marketing stacks

A guide to building your initial martech stack - the right way.

Content marketing

3 ways to optimize first-party data collection

First-party data is more important than ever in a digital-first world.

How to measure and communicate the value of marketing in a cookieless world

Third-party cookies are dying. And honestly? Good riddance. With a first-party measurement strategy, you can get to the heart of marketing’s impact using outcome-oriented measures like conversions, leads, sales and, ultimately, ROI. It’s the kind of reporting your stakeholders want. Download this guide and find out how to measure and communicate the value of marketing in a cookieless world.

Learn more.

Digital advertising

A statistical picture of the cost of digital advertising fraud

24% of web traffic is bots being used for fraud and theft.

Performance marketing

8 companies that use social media marketing effectively

Are you reaching your audience on social media? Here are some of the most successful campaigns to use as inspiration.

Connected TV and OTT

Cord cutting gains steam after 4% drop last year

US cable subscriptions down by 30 million since 2020.

Become a master of MarTech

Say hello to the MarTech Master Classes, expert-led tours through critical marketing topics — including buying martech, attribution analysis, and Google Analytics 4. 100% live. 100% virtual. 100% actionable.

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Shorts

Sage advice. “When you focus on what you lack, you lose what you have. When you focus on what you have, you get what you lack.” – Greg Mckeown, Effortless

From Search Engine Land

• What is the inevitable evolution of LLMs and search?
• The latest jobs in search marketing
• Google clarifies policy on false information in advertiser verification
• ChatGPT ads are coming – and they won’t look like Google Ads
• Stop reporting traffic and activity. Start reporting progress.