The best customer experience offers the right information at the right moment and leads to a seamless transaction. The first two elements require personalization. Shiv Gupta has a post about how AI can make CX feel personal, not pre-programmed.

That third element requires precision. Who knows more about that than manufacturers? Shama Hyder examines how they apply precision to customer experiences and what marketers can learn.

Registration is open for our free, one-day virtual MarTech Conference events! Join us September 17th (details and registration link here) and on November 4th for our second event, “AI and agents: Transforming marketing now – and redefining what’s next.” You can even pre-register for November when you sign up for September!

Constantine von Hoffman
Managing Editor

Customer experience

When AI makes customer experience feel personal

Great CX starts with purpose, not technology. Create smart, human-centered experiences by focusing on what really matters.

Customer experience

How omni-conscious brands win in a buyer-first, fragmented world

When buyers shape the journey, brands must earn every interaction. Here’s how the smartest teams design for trust, not just reach.

Marketing technology

5 critical mistakes in marketing budget allocation, and 5 ways to spend smarter

Wasting budget on stale channels and shiny toys? Learn the smarter ways to shift spend and fuel real marketing performance.

Digital asset management (DAM)

Advanced agentic use cases for Digital Asset Management

Forget chatbots. The future of digital asset management isn't just about AI; it's about AI agents taking over the tedious tasks you hate.

Search Engine Land webinar

What generative search means for brand visibility (and what CMOs are doing about it)

Search is no longer a list of links. It’s a synthesis. A story. And generative AI decides what that story is. Is your brand showing up the way you intended?

Optimization and personalization

What marketers can learn from manufacturing’s shift to precision CX

AI is analyzing decades of manufacturers' customer data to create customer experiences precisely tailored to their different needs.

Marketing artificial intelligence (AI)

AI fatigue is real, and it’s costing brands more than engagement

From gaming to marketing, backlash against AI is growing. Here's how to navigate the disillusionment phase wisely.

Optimization

26 A/B testing ideas

These 26 A/B test ideas help marketers improve what happens after the click—from landing pages to CTAs and conversion flows.

Search marketing

How AI is changing the rules of web traffic

Web traffic is changing in ways your analytics may not reveal. Learn how AI impacts site visits, what data you’re missing and more.

Online Event

Data and AI are rewriting the rules of marketing… are you ready to lead?

Attend MarTech, online September 17, to learn how to modernize your stack and leverage the combined forces of AI and data to enable smarter, more compliant customer experiences.

Meet the new MarTech

What else we're reading

• The ChatGPT you’re paying for is using Google to search…
• … which may be why marketers are asking if ChatGPT sucks
• It’s not sunscreen, it’s funscreen (and it’s selling)
• Work communication is a mess. Here’s the solution.
• When poor identity resolution meets John Smith
• A comprehensive guide to LLM seeding

MarTech research

• Get the 2025 State of Your Stack Survey report by downloading the PDF, flipping through a carousel, listening to a discussion of the results or watching the keynote session from the Spring 2025 MarTech Conference — all without registration.

MarTech Intelligence Reports are in-depth, independent and indispensable. They’re designed to help marketers navigate the martech landscape with questions to ask during the buying process, vendor profiles and more.

Download your Intelligence Report today:

• Enterprise Digital Asset Management Platforms
• Generative AI for Content Creation
• B2B Data Enrichment and Hygiene
• Email Marketing Platforms
• Identity Resolution Platforms 
• Marketing Work Management Platforms 
• Marketing Automation Platforms 
• Customer Data Platforms.
• Call Analytics and Conversational Intelligence

What they're saying

• “In an era where personalization often means little more than inserting a first name into a template, the real opportunity lies in using AI to deliver helpful, timely and emotionally intelligent experiences. That means understanding what the customer needs — before they ask for it — and responding in a way that feels effortless.” – Shiv Gupta in When AI makes customer experience feel personal.

• “Fragmentation isn’t a challenge to overcome. It’s proof that buyers are in control, using the tools and chanels that best fit their lives. Brands that thrive are the ones that understand this as a shift in power.”  – Tanya Thorson in How omni-conscious brands win in a buyer-first fragmented world

From Search Engine Land

• The latest jobs in search marketing
• Google VP: SEO and AI search optimization have ‘a lot of overlap’
• Google’s Robby Stein: Ads aren’t going away in AI search
• The rise and fall of FAQ schema – and what it means for SEO today
• How to monitor your website’s performance and SEO metrics