Your martech stack might be cutting-edge, but what about the CX it delivers? If your automation reeks of algorithms and lacks authenticity, that’s not just a missed opportunity — it’s a trust problem. Tav Laskauskas shows how to redesign key moments in the journey to feel more thoughtful, human and trustworthy.

Don’t forget, registration is open for our free, one-day virtual MarTech Conference events! Join us September 17th (details and registration link here) and on November 4th for our second event, “AI and agents: Transforming marketing now – and redefining what’s next.” You can even pre-register for November when you sign up for September!

Constantine von Hoffman
Managing Editor

Marketing artificial intelligence (AI)

Before scaling AI, fix your data foundations

Even the best genAI plans fail without data readiness. Here’s how to assess your current state and align your data strategy for success.

Customer experience

Orchestrating empathy where your funnel falls short

Your martech stack is powerful — but often impersonal. Redesign key moments in the journey to feel more thoughtful, human and trustworthy.

Search marketing

11 ways to optimize for Google AI Mode without getting lost in the weeds

Search is increasingly shaped by AI systems that operate beyond traditional SEO. That makes brand strength — not just keyword rankings — the new priority.

Optimization

26 A/B testing ideas

These 26 A/B test ideas help marketers improve what happens after the click—from landing pages to CTAs and conversion flows.

Marketing technology

What’s the biggest technology and media shift for marketers that doesn’t involve AI?

While AI gets all the attention, there's another shift impacting marketers that can't be ignored.

Marketing management

Why marketers are leaving and what it takes to stay

Marketing is burning people out — not from weakness, but from misaligned systems. There’s a better way, and it’s already happening.

MarTech intelligence reports

The era of easy targeting is over. Now what?

As cookies fade and privacy tightens, this Martech Intelligence Report shows how identity resolution platforms are powering the next era of customer recognition. Get a clear view of the leading vendors, emerging tech, and what it takes to adapt now.

Email marketing

Interactive emails give your sales funnel a competitive edge

Level up your email marketing strategy with gamification, polls, embedded videos and other high-impact interactive tools.

Online Event

Data and AI are rewriting the rules of marketing… are you ready to lead?

Attend MarTech, online September 17, to learn how to modernize your stack and leverage the combined forces of AI and data to enable smarter, more compliant customer experiences.

Meet the new MarTech

Tool Tips Tuesday

Unlock your site’s potential: SERP Checker Tool

See where your site ranks on Google, track keyword performance over time, and uncover opportunities to boost your visibility.

Pro tip: Monitor ranking shifts to spot trends, respond to algorithm updates, and stay ahead of the competition.

Give it a try — free!

What else we're reading

• It’s not sunscreen, it’s funscreen (and it’s selling)
• Work communication is a mess. Here’s the solution.
• When poor identity resolution meets John Smith
• A comprehensive guide to LLM seeding
• Does PowerPoint suck, or do you not know how to use it?
• Energy drinks + Liquid Death’s marketing = ?

MarTech research

• Get the 2025 State of Your Stack Survey report by downloading the PDF, flipping through a carousel, listening to a discussion of the results or watching the keynote session from the Spring 2025 MarTech Conference — all without registration.

MarTech Intelligence Reports are in-depth, independent and indispensable. They’re designed to help marketers navigate the martech landscape with questions to ask during the buying process, vendor profiles and more.

Download your Intelligence Report today:

• Enterprise Digital Asset Management Platforms
• Generative AI for Content Creation
• B2B Data Enrichment and Hygiene
• Email Marketing Platforms
• Identity Resolution Platforms 
• Marketing Work Management Platforms 
• Marketing Automation Platforms 
• Customer Data Platforms.
• Call Analytics and Conversational Intelligence

What they're saying

• “While data forms the foundation of generative AI success, technical infrastructure alone isn’t enough. Once AI tools are in place, it’s essential to invest in AI literacy and upskilling to drive adoption and understanding across the organization.” – Nick Yang in Before scaling AI, fix your data foundations.

• “The uncomfortable truth? Your sophisticated automation is creating experiences so robotic that customers can smell the algorithm from a mile away.” – Tav Laskauskas in Orchestrating empathy where your funnel falls short.

From Search Engine Land

• Blog Blunders and Ad Copy Chaos ft Adrienne Shavers
• The latest jobs in search marketing
• Microsoft Ads launches Supplemental Feeds to streamline product updates
• Google warns DOJ ad-tech remedies would hurt publishers, advertisers
• AI progress stalls for SEO tasks despite wave of new models