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This spring, we launched Phase 1 of a native plant pollinator garden at home. Now that it’s mid-summer, it’s quite lovely, with everything in bloom.
At some point, however, our milkweed plants developed an aphid infestation. The little yellow buggers were everywhere! What to do? We went online and bought 1,500 ladybugs. Now, every evening, I go out and see the ladybugs at work, laying absolute waste to the aphids.
MarTech contributor Ali Schwanke writes today about marketing ops bottlenecks and what you can do about them. I don’t think we’re there yet, but a lot of these bottlenecks seem ripe for AI to come along and clean them out, like ladybugs taking care of aphids. I want to work in that world.
P.S. Registration is open for our free, one-day virtual MarTech Conference events! Join us September 17th (details and registration link here) and on November 4th for our second event, “AI and agents: Transforming marketing now – and redefining what’s next.” You can even pre-register for November when you sign up for September!
Mike Pastore
Editorial Director
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